K-Swiss Launches "The Party's Over" Ad Campaign Starring Jillian Michaels

WESTLAKE VILLAGE, Calif., Jan. 2, 2012 /PRNewswire/ -- This January, California Sports Company K-Swiss will encourage women to get in shape post-holidays with the launch of "The Party's Over" ad campaign featuring America's Toughest Trainer Jillian Michaels. In partnership with Lady Foot Locker, the New Year's campaign will highlight the new Blade-Max™ Technology series of performance footwear through TV spots, Facebook, and in-store displays nationwide beginning January 2, 2012.

In the 30-second spot airing on select NBC-owned and affiliate stations, Bravo and E!, Jillian Michaels is shown wearing a 1950s-inspired cocktail dress and heels as she says goodbye to her last party guest. Immediately after the door closes, Jillian announces "the party's over," throws away sweets and changes into her K-Swiss Blade-Max shoes and signature fitness apparel.  To complement the commercial, Jillian will also offer workout tips via exclusive web videos hosted on K-Swiss and Lady Foot Locker Facebook pages.

Lady Foot Locker will support the campaign via in-store displays and promotions. Customers can enter to win a trip for two to visit Jillian Michaels on set in Hollywood and a K-Swiss gear package.  Additionally, Lady Foot Locker will provide a gift-with-purchase of Jillian Michaels' workout DVD "Killer Buns & Thighs," while supplies last.

Blade-Max is a proprietary performance technology that provides maximum cushioning across activities from cross-training, running or just hitting the gym. Using athlete-engineered bladed Superfoam®, a space-age energy-return foam that resists compression and lasts longer, Blade-Max provides progressive cushioning and ultimate comfort. K-Swiss Blade-Max shoes will be available at Lady Foot Locker stores nationwide and at www.ladyfootlocker.com/kswiss.

About K-Swiss

Founded more than forty years ago in Van Nuys, California, K-Swiss (NASDAQ: KSWS) introduced the first all-leather tennis shoe, the K-Swiss "Classic" in 1966. Since its inception, K-Swiss has rooted itself in California Sport with an aim to be the most inspiring and innovative sports brand in the market. Today the company offers performance and lifestyle footwear and apparel for several categories under its California Sports umbrella including Tennis Heritage, California Fit (Running, Triathlon and Fitness) and California Youth. K-Swiss also designs, develops and markets footwear under the Palladium brand, and owns the FORM Athletics brand. For more information about K-Swiss, visit www.kswiss.com, @KSwiss on Twitter, and Facebook/KSwiss.

About Lady Foot Locker

Lady Foot Locker is a part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,400 stores in 22 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction, Champs Sports and CCS retail stores, as well as its direct-to-customer channel Footlocker.com/Eastbay/CCS, the Company is the leading provider of athletic footwear and apparel. For more information about Lady Foot Locker, visit www.ladyfootlocker.com and Facebook/ladyfootlocker.

About Empowered Media

Empowered Media, LLC operates the Jillian Michaels wellness brand.  Co-founded by Jillian Michaels and her business partner, Giancarlo Chersich, the company operates as life architects whose sole mission is to inspire individuals to empower themselves to seek healthier, active lives.  The products marketed are part of the total life solution platform created by the Jillian Michaels philosophy.  America's premier health and wellness coach, Michaels is a New York Times best-selling author, entrepreneur and co-host of the syndicated daytime series The Doctors.  Michaels is also a passionate advocate, fighting to invoke important changes in all aspects of health and wellness.  Michaels' newest bestselling book, UNLIMITED: HOW TO BUILD AN EXCEPTIONAL LIFE, is available now wherever books are sold.  For more information about Jillian Michaels please visit www.jillianmichaels.com

Media Contacts:
K-Swiss:
Jennifer Macfarland (818) 706-5136/ [email protected]
Melanie Dennig (212) 889-1700 / [email protected]

Lady Foot Locker:
Rebecca Kim (212) 720-4186/ [email protected]

SOURCE K-Swiss