K-Swiss Signs No. 1 Doubles Team in the World

The Bryan Brothers Join 2010 Tennis Roster

Jan 06, 2010, 08:07 ET from K-Swiss

WESTLAKE VILLAGE, Calif., Jan. 6 /PRNewswire/ -- Iconic footwear and sportswear brand K-Swiss is proud to announce the addition of the ATP World Tour No. 1-ranked doubles team Bob and Mike Bryan to the 2010 tennis roster, effective January 1, 2010. Under the multi-year deal, the Bryan brothers will represent K-Swiss footwear and apparel.

The Bryan brothers will join fellow California-native Sam Querrey as new additions to K-Swiss. American tennis star Mardy Fish will also remain with the brand. All four K-Swiss athletes hope to represent the United States in the Davis Cup play this year, potentially making K-Swiss the dominant brand of the 2010 U.S. Davis Cup team.

The American twins reclaimed their number one ranking at the ATP World Tour Finals in November 2009, finishing the year on top for the fifth time. They won six titles in 11 finals on the ATP World Tour, finalists at Wimbledon and captured their seventh Grand Slam title at the Australian Open.

"We are proud to be affiliated with these two champions! Mike and Bob Bryan are three tournament victories away from becoming the winningest doubles team of all time," said K-Swiss Sports Marketing Director, Erik Vervloet. "We look forward to being their partner as they rewrite the record books, and leave a legacy that will be impossible to equal."

"We are excited to be with a brand that is deep-rooted in tennis," said Bob Bryan. "We see ourselves growing our careers alongside K-Swiss."

"K-Swiss' headquarters is just 8 miles away from where we grew up in Camarillo," added Mike Bryan. "We look forward to joining the family and becoming more hands- on in the creation and launching of great tennis product."

About K-Swiss

K-Swiss is a publicly traded company founded more than 40 years ago in Van Nuys, California. K-Swiss introduced the first all-leather tennis shoe, the K-Swiss "Classic" in 1966. Since its inception, K-Swiss has rooted itself in California Sport with an aim to be the most inspiring and innovative sports brand in the market. Today the company offers performance and lifestyle footwear and apparel for several categories under its California Sports umbrella including Tennis Heritage, California Fit (Running, Triathlon and Fitness) and California Youth. For more information about K-Swiss, visit www.kswiss.com