K-Y Challenges New Yorkers to Last Longer In and Out of the Bedroom

PARSIPPANY, N.J., March 27, 2017 /PRNewswire/ -- K-Y, an RB brand and leader in sexual well-being, knows a thing or two about bringing couples closer together. The brand's newest product, K-Y Duration™ Spray for Men, specifically helps men last longer so they can stay in the moment with their partner.

To raise awareness of the brand and the key benefits of the newest product, K-Y has partnered with Kore NYC, a leader in the small group fitness space. The two have joined forces to develop a co-branded, 30-minute express workout class: the Kore x K-Y Endurance Challenge. The stamina based class will help New Yorkers boost their endurance, improve their confidence and increase caloric and fat burn, all while helping tone the entire body.

"Endurance is a huge part of what we strive to achieve at Kore with our unique workout method. The endurance we're helping our clients build isn't just for the class itself – it can also positively impact other aspects of their day to day lives," said Jessica Bolbach, founder of Kore NYC. "We see an incredible synergy between K-Y Duration and Kore as our goals are ultimately the same: it's all about building endurance and deepening your connections – with your partner, your mind and your body."

The Kore x K-Y Endurance Challenge will be offered twice per week at 3:00PM on Wednesdays and 3:30PM on Saturdays in a semi-private setting of up to five attendees per session for the ultimate hands-on experience. What's more? Each new attendee will receive a full-size sample of K-Y Duration™ Spray for Men so they can flex their bedroom muscle and go the extra mile for their partner. 

"The Kore x K-Y Endurance Challenge will help consumers push themselves to gain the extra stamina needed to last longer for their partner," said Elyse Altabet, sexual wellbeing senior brand manager, RB. "Whether it be in the bedroom, at the gym or throughout our daily routine, endurance is the cornerstone to a stronger relationship and healthier sex life."

Knowing that when couples last longer during intercourse they ultimately can enjoy a more pleasurable sexual experience, K-Y launched K-Y Duration™ Spray for Men in September of 2016. K-Y Duration™ Spray for Men is formulated with lidocaine and temporarily prolongs the time until ejaculation, which can help bring satisfying sex to both parties.

To book a Kore x K-Y Endurance Challenge session, visit KoreNewYork.com. For more information on K-Y Duration™ Spray for Men, visit K-Y.com.

K-Y is committed to strengthening relationships between couples through improved emotional and sexual intimacy. With over 100 years of experience, K-Y provides products for intimate and pleasurable experiences.

About RB:

RB* is the world's leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in London, Dubai and Amsterdam, and sales in most countries across the globe. The company employs approximately 37,000 people worldwide.

Inspired by a purpose to deliver innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. We are the global No. 1 or No. 2 in the majority of our fast-growing categories, driven by an exceptional rate of innovation. Our health, hygiene and home portfolio is led by our global Powerbrands including: Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French's. Our Powerbrands represent 80% of our net revenue.

RB is redefining the world of consumer health and hygiene. Our people and unique culture are at the heart of our success. We have a drive for achievement and a passion to outperform wherever we focus, including sustainability where we are targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and 1/3 of net revenue from more sustainable products.

For more information visit www.rb.com.

*RB is the trading name of Reckitt Benckiser group of companies

SOURCE RB

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