K-Y® Debuts Sex-Positive, Empowering Documentary Series, "The Pleasure Is Mine"
As 61% of women tend to put their pleasure behind their partners, it's time to #GetWhatYouWant
Apr 30, 2019, 08:56 ET
NEW YORK, April 30, 2019 /PRNewswire/ -- Today, K-Y®, a leader in sexual well-being and intimacy, released The Pleasure is Mine, a documentary series (docu-series) intended to normalize sex-positive conversations in America. The eye-opening series explores women's complex relationship with sex and encourages them to get what they want in the bedroom.
Through a recent survey, K-Y uncovered 61% of women tend to put their own needs and pleasure behind their partners', while a shocking 59% of women feel it's normal to experience some pain or discomfort during sex. The series, available on YouTube today, supports the mission of K-Y to bring equality to the bedroom so sex is more pleasurable for everyone.
The Pleasure Is Mine three-part docu-series features a diverse group of women, in various life stages and from different cultural backgrounds, discussing the very real roadblocks to sexual fulfillment—everything from constantly putting their partners' needs first, to the subconscious challenges which stop them from asking for what they want in intimate relationships. Each The Pleasure is Mine episode dives deep into sex in culture, sex education, and sex and health.
"We recognize the many challenges women face when it comes to sex. We have been conditioned to put our partners' needs before our own, and it's time for a paradigm shift," said Nadja Koerner, marketing director, sexual health and personal care at RB. "K-Y is committed to empowering women to be comfortable sparking sex-positive conversations. We've made The Pleasure is Mine for women, by women, to know you're not alone, and better sex for you means better sex for all."
In The Pleasure is Mine, the women spend time with Holly Richmond, Ph.D., a certified sex therapist and somatic psychologist, who listens to their heartbreaking, funny and inspiring stories, and helps them move forward in their pursuit of pleasure and happiness.
Girl Culture Films Founder & Creative Director and award-winning documentarian Lauren Greenfield ("Generation Wealth," "Queen of Versailles") and Emmy-award winning Director Amy Berg are the female-led force that brought the empowering docu-series to life.
Greenfield states, "At Girl Culture Films we strive to give women a bigger voice in the cultural conversation. Our new campaign for K-Y called The Pleasure is Mine encourages women to be heard especially in situations where we feel our most shy or vulnerable. It has been an absolute pleasure to work with a forward-thinking brand like K-Y, who has as much passion for change as we do."
Director Amy Berg said, "Women often struggle to make themselves heard when it comes to owning and embracing their sexuality. There are so many cultural and societal implications that drive women to feel self-conscious. I'm excited to be part of something this powerful that shows women collaborating and learning how to own their power."
The series is only the first step in the K-Y Get What You Want campaign initiative, run by a female-led team, who is also set to launch an education council later this year dedicated to helping women find their pleasure.
To watch The Pleasure is Mine docuseries, please visit the K-Y YouTube channel (https://www.youtube.com/channel/UC-czbN4gnaSY1qBxlX-jIlw). Learn more on how to Get What You Want at http://www.K-Y.com/GetWhatYouWant.
About K-Y
The K-Y brand is a leader in sexual well-being and intimacy committed to helping couples strengthen their connection through increased sexual intimacy. With more than 100 years of experience, K-Y is the brand the most recommended brand by doctors, providing products for intimate and pleasurable experiences.
About RB
RB is the global leading consumer health and hygiene company. Driven by a purpose of providing innovative solutions for healthier lives and happier homes, RB has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, its global brands help people live healthier, happier lives.
RB has world leading Powerbrands which include household names such as Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite and Air Wick.
RB's unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 employees worldwide.
For more information visit http://www.rb.com/us/.
*RB is the trading name of Reckitt Benckiser group of companies.
SOURCE RB
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