PARSIPPANY, N.J., Feb. 8, 2017 /PRNewswire/ -- Valentine's Day: A night many couples dread. First, there's pressure to have the most romantic date night of the year followed by big "sexpectations" in the bedroom. No one stands a chance! K-Y, an RB brand, is taking a stand and creating a new movement: "You Don't Need a Reason," empowering couples to celebrate each other – and enjoy great sex – during the other 364 days.
"A healthy sex life starts with meaningful conversations outside of the bedroom," said Dr. Laura Berman, a relationship therapist and sex educator. "Couples shouldn't feel like they have to wait for a reason to show each other love and build intimacy – as so many do on cookie-cutter holidays like Valentine's Day. That is why I love the 'You Don't Need a Reason' movement from K-Y, it stands for the same things I do – being spontaneous and taking advantage of the 'just because' moments – because, why not?"
Knowing that sex is a huge piece of the relationship puzzle, but not the only important factor, K-Y has collaborated with Punchbowl, the gold standard in online invitations and digital greeting cards, to inspire couples to connect throughout the year – on any day but Valentine's Day. Together, they will offer couples the opportunity to show each other love outside of the "special occasion" box via playful and sentimental digital greeting cards – free and available through February 2018. The curated collection of custom digital cards for couples – available here – are filled with tongue-in-cheek humor to keep the spark alive, no matter the calendar date.
"At K-Y, the best-selling1 and #1 doctor recommended brand of personal lubricant2, our mission isn't just to encourage couples to have more sex – it's to help build more connected relationships," said Elyse Altabet, sexual wellbeing senior brand manager, RB. "K-Y offers a range of products to enhance intimacy – tools that help create elevated, pleasurable and satisfying sexual experiences with your partner, including K-Y® Yours + Mine® Couples Lubricants which provides a unique sensation for both him and her, and when combined creates a totally new, unexpected experience."
K-Y is a brand leader in sexual well-being and is committed to strengthening relationships between couples through improved emotional and sexual intimacy. With over 100 years of experience, K-Y provides products for intimate and pleasurable experiences.
For more information visit K-Y.com
RB* is the world's leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in London, Dubai and Amsterdam, and sales in most countries across the globe. The company employs approximately 37,000 people worldwide.
Inspired by a purpose to deliver innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. We are the global No. 1 or No. 2 in the majority of our fast-growing categories, driven by an exceptional rate of innovation. Our health, hygiene and home portfolio is led by our global Powerbrands including: Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French's. Our Powerbrands represent 80% of our net revenue.
RB is redefining the world of consumer health and hygiene. Our people and unique culture are at the heart of our success. We have a drive for achievement and a passion to outperform wherever we focus, including sustainability where we are targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and 1/3 of net revenue from more sustainable products. We are proud to be Save the Children's largest global partner, with a new vision to radically reduce one the world's largest killer of children under 5, diarrhea.
For more information visit www.rb.com.
*RB is the trading name of Reckitt Benckiser group of companies
1 Nielsen, 2017
2 Category of Vaginal lubricants & Moisturizers; ProVoice Survey, 2016
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