KAABOO Del Mar selects Bulldog Digital Media for live streaming strategy

Bulldog DM will work with groundbreaking event to develop a live stream and digital broadcast experience

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Mar 15, 2016, 07:00 ET

LOS ANGELES, March 15, 2016 /PRNewswire/ -- KAABOO Del Mar, a completely curated three-day sound voyage that combines incredible genres of music and taste making socials with a modern wonderland on the warm shores of the Pacific, has selected industry thought leader and agency Bulldog Digital Media to establish and develop a live streaming strategy for its 2016 event. The two entities will collaborate to develop a rich digital broadcast program for distribution to all connected devices, allowing for brands and sponsors to engage with digitally savvy music and culture fans. The spectrum of entertainment that will be found at KAABOO Del Mar will include world-class music, incredible cuisine, craft libations, comedy acts, contemporary art, fashion, interviews, and fan perspective. Bulldog DM will marry this compelling content, offering its industry leading best practices for live music and festival streaming, creating a must-have media experience for brands.

KAABOO Del Mar's launch in 2015 boasted a lineup that included No Doubt, The Killers, Zac Brown Band, Sheryl Crow, Foster The People and The Roots. With the stunning Southern California coast line once again serving as the event backdrop, the upcoming 2016 lineup will host an impressive talent pool, including Jack Johnson as one of the three headliners, plus The Avett Brothers, Goo Goo Dolls and many more still to be announced.

Just in time for the demand for live-streamed digital video to grow and accelerate, Havas reports that 52% of Americans would like to have access to live broadcasts of concerts and music festivals via computer, mobile or tablet. This month Facebook reported that live video was being consumed three times longer as VOD across its platform.

"As promoters continue to develop breathtaking and rich experiences like KAABOO has done we are seeing a significant interest by music fans around the country and the world to tune in and enjoy these events in a collaborative and participatory manner. The attention to detail that the KAABOO team has invested into this experience from the moment you enter the grounds and across the music performances on the stages, to the culinary offering, art and comedy is indescribable and will make for an incredible and engaging live streamed experience. We believe this presents a unique and meaningful way for brands to connect with not only affluent music fans but music fans in general given the setting and breadth of content," said Bulldog DM CEO and Founder, John Petrocelli.

"We feel we have created something unique and special at KAABOO Del Mar," said Bryan Gordon, Founder and CEO KAABOO Del Mar. "We chose to work with Bulldog DM based on their expertise and experience in live streaming some of the worlds most watched, and more importantly, most innovative live music experiences. We feel that together our teams provide an interesting and compelling media opportunity in the live stream and content experience of KAABOO Del Mar."

The live-streamed experience will feature extensions to mobile, tablets, gaming consoles, and connected TVs with a rich integrated social media campaign delivering content from multiple stages and locations throughout the grounds. KAABOO and Bulldog DM also expect to offer virtual reality and 360 viewing experiences to select partners. KAABOO Del Mar's 2016 dates are September 16-18.

About Bulldog DM
Bulldog DM is the world's first and most experienced live streaming digital execution and strategy agency. We provide complete turnkey enablement of premium live streamed experiences extended to all connected devices based on our industry leading experience, expertise and market defining best practices. We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis on live music to achieve reach, engagement and metrics. Our goal is to connect today's digitally engaged consumer and millennial to the world's top live content and digital video.
Find out more at www.bulldogdm.com.

About KAABOO Music Experience
KAABOO is a three-day "mix-perience" and perfect weekend escape for the sophisticated concert-goer and corporate guests looking for a fully immersive experience without the rough qualities of a traditional outdoor event. It combines a diverse mix of music, high quality culinary offerings, the very best craft libations, visually inspiring art exhibitions, comedy, dancing and all of the indulgent amenities you could hope for, together in one place. Already announced acts include Jack Johnson, The Avett Brothers, Goo Goo Dolls, Jason Isbell, Rachel Bloom and Janeane Garofalo, as well as artist Caratoes with many more names to be added to the lineup in March -- stay tuned. Located at the historic Del Mar Racetrack + Fairgrounds, just north of San Diego on the Southern California coast.
Find out more at www.kaaboodelmar.com.