Kabam Releases Wartune: Hall Of Heroes In Western Markets, Breaking New Ground In Mobile Gaming

SAN FRANCISCO, June 26, 2014 /PRNewswire/ -- Kabam, the world leader in free-to-play core games, announces today the availability of Wartune: Hall of Heroes, a massively multiplayer online roleplaying game for iPhone, iPad and iPod touch and Google Play mobile devices and tablets. Wartune: Hall of Heroes pushes the performance envelope with its uniquely deep and compelling storyline that's interwoven with the game's natural progression. Players are immediately immersed in a fantasy world where hundreds of players can fight together simultaneously to defeat enemies and monsters, quest for more territory, farm and fortify holdings, and collect magical stones to enhance the armor and weapons of their hero.

Wartune: Hall of Heroes, which quickly became a top 10 grossing app shortly after it launched in China, offers far more play modes than typically seen in smartphone- and tablet-based games. The smash hit allows users to play solo campaign mode, or join with other players in PVP ranging from three-person squads up to 30-member guild battles. As Wartune: Hall of Heroes launches today, a range of possible gaming experiences previously seen only with PC- or console-based games, arrives on mobile.

"Kabam is unique among the world's mobile games companies in our ability to identify hit games in Asia that we adapt and make popular in Western markets," said Kabam Publishing President Amit Ranade. "We expect Wartune: Hall of Heroes to be as significant a hit internationally as it has been in China."

"At Hoolai Games, we have always been passionate about creating and developing quality, engaging games – no matter what platform it's for," said Xiang Lin, VP of International Business Development at Hoolai Games, the cross-platform developer and publisher of multiplayer games for the web, social and mobile. "Wartune: Hall of Heroes introduces a new experience that finally brings the scale of traditional PC-based strategy RPG gaming onto mobile. We are excited for the reception of the international audience and remain committed to pushing the technological limits of game creation."

Wartune: Hall of Heroes creates an elaborate fantasy world where Knights, Mages and Archers do battle against the forces of evil. One of the top-grossing games in China, it was jointly developed by 7Road and Hoolai of Beijing, and is being licensed in connection with Kabam's $50 million development fund to introduce popular games from Asia to gamers in other parts of the world. Kabam was chosen to bring Wartune: Hall of Heroes to mobile devices because the company's proven track record as a successful publisher of free-to-play titles.

Kabam has experienced massive growth since its founding as a games company a little more than four years ago. The company now has more than 800 employees in offices throughout North America, Europe and Asia. Kabam generated more than $360 million in revenue in 2013, a 100 percent growth over 2012, and predicts $550 million in revenue in 2014.

Available entirely for free, Wartune: Hall of Heroes players can unlock epic gear and level up their hero by reaching game milestones, or via in-app purchases to expedite their progression. Originally developed for the PC, Wartune: Hall of Heroes has been available for two years at Kabam.com for web-based players, and has been a popular title, generating $30 million a month in total revenue.

As a lead-up to its mobile release, the game has been significantly retooled for mobile platforms, a months-long effort that saw Kabam collaborating directly with their counterparts in China. Their goal was to ensure that Wartune: Hall of Heroes mobile players have the same experience as those using laptop or desktop computers, an effort that required reworking the user interface to replace keyboard controls and mouse clicks with swipes and gestures that are native to mobile devices.

Wartune: Hall of Heroes Trailer:
https://www.youtube.com/watch?v=rDHwADL-sLo

Wartune: Hall of Heroes is available for free from the App Store on iPhone, iPad and iPod touch: https://itunes.apple.com/app/wartune-hall-of-heroes/id731471698?ls=1&mt=8

Wartune: Hall of Heroes is available for free on Google Play store app: https://play.google.com/store/apps/details?id=com.kabam.wartune.android 

ABOUT KABAM

Kabam is the leader in the western world for free-to-play games for traditional players with first and third party published titles available on mobile devices via its own dedicated channel in the Apple App Store, Google Play, Amazon Appstore, and on the Web via Facebook, Yahoo, Kabam.com and other platforms. Kabam is the fastest growing Internet media company in the San Francisco Bay Area and the 17th fastest growing company overall in the U.S., according to Deloitte LLP. Kabam's 2013 revenues exceeded $360 million, a 100 percent increase over 2012. The company is profitable and cash-flow positive, and has created four titles that have grossed more than $100M each in their life. Kabam's Kingdoms of Camelot franchise has grossed more than $250 million in less than four years, making it one of the top 10 strategy franchises of all time. In 2012, Kabam Publishing was launched to provide third-party developers access to Kabam's technology platform, distribution channels, data analytics and best practices that Kabam's in-house development teams use to bring wildly successful games to players worldwide. Kabam has approximately 800 employees around the world, with corporate headquarters in San Francisco. The company's investors include Google, Warner Brothers, MGM, Intel, Canaan Partners, Redpoint Ventures, Pinnacle Ventures and others. More information about Kabam can be found at www.kabam.com.

ABOUT HOOLAI GAMES

Incorporated in 2011, Hoolai Games (http://www.hoolai.com) is a cross-platform developer and publisher of multiplayer games for the social web and mobile. Backed by Sequoia Capital, Tencent, Greylock Partners, Bertelsmann AG, and Zero2IPO. Hoolai Games has rapidly grown a diverse portfolio of award-winning and top-grossing titles for iOS, Android and Tencent. With offices in over 8 cities around the world, Hoolai Games has quickly expanded to more than 900 employees in the last three years; establishing it as one of the fastest growing online gaming companies in China.

Press Contacts:

Kabam
Susan Yin: [email protected] /310.854.8122
Alex Munson: [email protected] /310.854.8297

Hoolai
[email protected]

SOURCE Kabam