Kantar Video Adds Four New Partners Extending Paid Advertising Measurement

NEW YORK, Nov. 2, 2011 /PRNewswire/ -- Kantar Video (www.KantarVideo.com), a division of WPP's insight, information, and consultancy network, Kantar, announced four new Videolytics™ Preferred Partners. Three of the new partners--Panache, Tube Mogul, and Vindico expand Kantar Video's support of the measurement of paid advertising such as pre-rolls, post-rolls, in-stream overlays and more. Consequently, Kantar Video can offer a complete owned, paid, and earned third-party research and measurement solution for the general release of the Videolytics™ platform in Q1 2012.

"Working on behalf of brands and agencies on a daily basis, we understand the branding power of digital video advertising," said Brett Wilson, CEO TubeMogul. "Third-party research verifying impact is increasingly in demand by marketers, who want more meaningful metrics than impressions and clicks to move brand dollars online."

The four new partners are in addition to the seventeen partners previously announced and include an online video platform in addition to agency and publisher paid advertising services:

• Kaltura – The world's first open source online video platform.
• Panache – Provider of digital video ad fulfillment software and services that help premium publishers accelerate ad revenues through ad planning, innovative ad formats, workflow processes and performance metrics.
• TubeMogul – A demand side platform for video that integrates real-time media buying, ad serving, targeting, optimization and brand measurement.
• Vindico – Agency facing ad management platform specializing in video & interactive video. VINDICO allows advertisers to serve, track and measure all of their online ad activity from one place. VINDICO is the first platform built from the ground up for video and is MRC accredited.

Kantar Video works with each partner, measuring and collecting data around online video and online video advertising for use in client research combining the owned and paid data from partners with earned data from an extensive list of global video sharing sites.

"While video is always discussed as the most measurable medium, there have been few steps taken to aggregate that data and understand it," said Ron Yekutiel, Chairman and CEO Kaltura. "By combining paid and earned data with the deep analytics of in-player owned measurement, content creators, distributors and brands can understand not just how far their video is being seen, but how viewers are interacting with that video second-by-second."

"We are grateful for the recognition from all our partners that only through trusted third-party research can this industry truly grow," said Bill Lederer, CEO of Kantar Video. "We are excited to work with all of our partners and clients to help realize the full owned, paid, and earned potential of online and mobile video."

The Videolytics™ platform, currently in Beta with major media, technology, content and advertiser partners, will launch this winter with several new solutions.

About KANTAR Video

Kantar Video is the New York-based business unit of Kantar, a division of WPP, the world's leading media and marketing services company, built to accelerate global online, mobile, and multi-channel video innovation. At general release this winter, Videolytics™, the comprehensive online and mobile video research and measurement platform, will offer content identification, tracking, analytics, and optimization for marketers, their agencies, media companies, content creators, and distributors. Videolytics™ is specifically designed for on-demand ease of use and efficient workflow and analysis to promote better decision-making. Learn more at www.kantarvideo.com.

About KANTAR

Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com.

About WPP

WPP is the world's largest communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 145,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.

SOURCE Kantar Video