NEW YORK, Aug. 4, 2011 /PRNewswire/ -- Kantar Video, the online and mobile video research division of WPP’s insight and consultancy network, Kantar, announced the appointment of Arthur McKinley as Vice President, Business Development. He will report directly to Kantar Video CEO William A. (“Bill”) Lederer fostering relationships with agencies and brands around the Kantar Videolytics™ Platform.
Mr. McKinley brings over 15 years of executive strategy, corporate and business development experience with media and advertising-technology companies. Most recently, he served as General Manager of the AditAll, a leading self service video creation solution, and Dynamic Video, the “real time” data-driven video advertising platform.
“Having previously created tools to help advertisers take advantage of the video advertising space, I understand how important Kantar Video’s unique research and measurement services are to moving this industry forward,” said McKinley. “I’m very excited to help connect agencies and advertisers with the powerful tools they need to effectively build their brands and business through video.”
Prior to the AditAll Group, Mr. McKinley has held international business development roles at News Corp Interactive, Time Warner and Getty Images, as well as several entrepreneurial advertising technology ventures including Hitwise, Solbright and WinStar Communications.
“With an accomplished background in both media and advertising technology, Arthur is the perfect addition to help advertisers and their agencies understand and deploy the true power of multichannel video,” said Kantar Video CEO, Bill Lederer. “We’re excited to have Art onboard to represent Kantar Video and our solutions.”
Kantar Video also announces an expansion to its Engineering team, hiring Lyle Freedman as Director, Business Intelligence. Mr. Freedman will be tasked with building the infrastructure for data integration from and to other research providers within and outside Kantar. Mr. Freedman was most recently Manager, Business Intelligence at Barnes & Noble.
These new hires come as Kantar Video continues to roll-out the Videolytics™ Platform, currently in Beta with major media, technology and brand partners, with several important new video measurement solutions this Fall.
About KANTAR Video
Kantar Video is the New York-based business unit of Kantar, a division of WPP, the world’s leading media and marketing services company, built to accelerate global online, mobile, and multi-channel video innovation. At general release, its comprehensive Kantar Videolytics™ online and mobile video advertising and program platform will offer content identification, syndication, tracking, measurement, analytics, and optimization for marketers and their agencies, media companies, and content creators and distributors. Kantar Videolytics™ is specifically designed for on-demand ease of use and efficient workflow and analysis to promote better decision-making. Learn more at www.kantarvideo.com.
Kantar is one of the world’s largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 27,000 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com.
WPP is the world’s largest communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 145,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.
SOURCE Kantar Video