NEW YORK, Dec. 15, 2015 /PRNewswire/ -- Novantas Inc., a leading financial services advisory and technology solutions firm, is pleased to announce that Karen Graham has joined the company as a Director in the Marketing and Distribution Strategy Business Unit. She will expand and strengthen the company's marketing capabilities with expertise in customer analytics, segmentation and cross-sell.
Graham brings over 20 years of experience advising clients on customer driven growth strategies. Her career has been focused on helping financial services companies develop and use superior customer analytics including advanced segmentation methodologies, targeting, value proposition development, and cross-sell strategies.
"We are excited to add Karen's deep background in customer analytics and segmentation to our world class brand, marketing strategy, customer research and distribution team." said Kevin Travis, EVP Marketing and Distribution Strategy at Novantas. "As the banking industry continues to find its footing in the digital age, success depends on new strategies for acquiring and retaining customers. Karen's expertise ideally compliments our market-leading segmentation and targeting services that help our clients anticipate and capture share in the face of changing preferences."
"In today's environment, growth is hard to come by and banks that have the greatest insight and activation against customer demand will be best positioned to achieve their organic growth goals," added Graham. "I'm thrilled to join the best team in the industry during this transformational period for the banking industry."
Prior to Novantas, Graham was a founder and Managing Director of Nexus Advisors, a customer-focused growth strategy consulting firm. She was also a senior executive at The Cambridge Group and Booz & Co. (now Strategy&, a PwC firm). She holds a MBA from The University of Chicago Booth School of Business and a BA in Economics from Carleton College.
Novantas is the industry leader in analytic advisory services and technology solutions for banks. We create superior value for our clients through deep and insightful analysis of the information that drives the financial services industry — across pricing, product development, treasury and risk management, distribution, marketing, and sales management. For more information, visit www.novantas.com.