Karlen Williams Graybill Joins placemedia's Launch Partner Program

NEW YORK, Nov. 12, 2013 /PRNewswire/ -- placemedia, the company that enables advertisers to target and engage their audiences on linear TV, announced today that Karlen Williams Graybill has joined its Launch Partner Program.  Karlen Williams Graybill is one of the nation's largest independent advertising agencies.  Its clients include several prominent national consumer brands with revenue of nearly $5 billion annually.

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As a launch partner, Karlen Williams Graybill will have access to placemedia's Bullet platform, which organizes and places automated programmatic media plans.  As a result, Karlen Williams Graybill's clients will be able to more efficiently target prospects and customers across all television networks nationally.

"We see programmatic buying on linear television as a critical path for our agency and our clients," said Jim Williams, CEO of Karlen Williams Graybill.  "Television has a 30-year audience fragmentation problem.   Most agencies and advertisers are spending the bulk of their budgets on the top twenty to thirty networks.  placemedia gives us an opportunity to reach a high-quality, targeted audience on every network in every market."

placemedia is bringing automation to an industry that desperately needs it and is solving the puzzle of audience fragmentation on linear television. placemedia aggregates unsold and undersold inventory from cable networks, broadcasters, cable providers, satellite companies, connected TV, OTT, and IPTV providers.  The placemedia platform programmatically plans and buys the most efficient TV schedules using set top box data overlaid with consumer purchasing data from leading research providers. 

"We're very excited to have Karlen Williams Graybill join us as a Launch Partner," said John Gee, SVP of Advertising Sales for placemedia.  "To show this kind of leadership in programmatic and automated buying solidifies their position as one of the most innovative independent agencies in the country."

ABOUT PLACEMEDIA
Based in Salt Lake City, placemedia allows advertisers to leverage the undisputed brand building power of TV with improved audience measurement and accountability they've come to expect online.  The result is broad national reach with highly effective targeting and a better return on investment.

ABOUT KARLEN WILLIAMS GRAYBILL
Founded in 1967, today KWG manages advertising services for over 35 national name brands with consumer sales totaling over $2.1 billion.  Karlen Williams Graybill is an independent advertising agency held entirely by managing partners Jim Williams and Jeff Graybill.

SOURCE placemedia