Karmaloop Launches MissKL.com to Inspire Ladies of the Internet Generation

Ladies-Only Verge Culture and Fashion Site Leaves Boys in the Dust

Aug 16, 2012, 12:17 ET from Karmaloop.com

BOSTON, Aug. 16, 2012 /PRNewswire/ -- Karmaloop.com, global streetwear giant and leading voice on media, fashion and culture for the internet generation, today announced the launch of its new, ladies-only site, MissKL.com.  Created by the women who helped Karmaloop become a youth movement powerhouse and who pioneered and nurtured the culture from day one, MissKL.com finally gives Karmaloop's legions of ladies a place to call their own!

More than just a fashion retailer, MissKL.com is a fashion, culture and thought destination seeking to inspire, inform and start conversations.

"Miss KL is very much about girls coming together to shape the world on our own terms," said MissKL.com founder Dina Selkoe. "Our new site is a reflection of the multifaceted nature of the Miss KL gal – sassy, adventurous, inquisitive, nerdy, provocative, quirky, a little fresh and a little wild.  We love fashion, but we also care about the world around us, which is why we as a company work with global leaders in fashion, philanthropy, civic engagement and the arts, hoping to share their insights with our fam."

Taking on the world with style, humor and originality, MissKL.com will feature the latest fashion trends and culture stories along with the musings of this generation's young leaders through features like "This Miss KL," an in-depth, multi-media profile and the "Our Girls" blog contributor section.

"We're so excited to create a community where ladies can come to share, shop and be inspired.  We want our girls to visit and hang out – not only to shop, but to learn about and learn from other kickass ladies and fashion icons," Selkoe continued.

Already boasting a roster of 250 cutting-edge brands, MissKL.com will continue to amplify its brand and product mix each season with innovative collaborations and exclusives.  Check out Miss KL to get the whole picture.

About MissKL.com
MissKL.com is the ladies-only sister site of Karmaloop.com, global streetwear giant and leading voice on media, fashion and culture for the internet generation. The women behind Karmaloop are now bringing their industry prowess, know-how and loyal following to this exciting new endeavor. MissKL.com is more than just a retailer; it's a destination for like-minded ladies who give meaning and vitality to the Miss KL philosophy. A product mix of playful to sophisticated and street to chic sits alongside editorial content including shoppable lookbooks, curated boutiques, interviews and killer content. From inspired lookbooks to inspiring ladies, kickass girls the world over can discover, covet and acquire unique fashion and culture on this fresh platform.

Founded by Greg Selkoe in 2000 and headquartered in Boston, MA, with an office and TV studio in New York City, and offices in Los Angeles and Copenhagen, Karmaloop.com is one of the world's largest and most-respected online retailers of Streetwear. The company is anchored by its multi-platform retail website and lifestyle network, which attracts more than 4.5 million unique monthly visitors and includes both retail shopping, and original video and blog content. Karmaloop.com sells over 500 men's and women's brands to their loyal "Verge Culture" customer base spanning 80 countries. Verge Culture is made up of the first generation to grow up on the internet; it's a group that does not define itself by race or ethnicity, but by shared ideas and values.  Verge Culture members are alpha-consumers, always craving the latest fashions and products.  Karmaloop, Inc. owns and operates Karmaloop.com, KarmaloopTV.com, PLNDR.com, Kazbah.com, BoylstonTradingCo.com, Brick Harbor, Karmaloop EU and MissKL.com and owns several private label clothing brands: Advocate; Fenced; Flüd; KLP; Pilot Licensing; Society Original Products; and Spool & Thread.

To learn more about MissKL, request samples or speak with a MissKL representative, please contact Sarah Cirkiel (scirkiel@pitchcontrolpr.com) or Casey Corrigan (ccorrigan@pitchcontrolpr.com) at Pitch Control Public Relations, 212.475.4919.

SOURCE Karmaloop.com