ABINGDON, England, February 15, 2013 /PRNewswire/ --
- Volume and value distribution strategies reviewed to drive growth in B2B market as company expands security portfolio
Kaspersky Lab today announced it has entered into partnership with COMPUTERLINKS UK LTD, the next generation distributor of IT security and Internet technology solutions, as part of its new distribution strategy in the UK. The new strategy will maximise the company's routes to market and emphasise the company's focus on value as it builds its solutions based business in the UK.
Under the new agreement, COMPUTERLINKS UK LTD will offer its channel partners the newly released Kaspersky's Endpoint Security for Business solution as part of its core IT security technology portfolio. The announcement further strengthens the distributor's ability to deliver profitable growth to its partners' businesses and competitive advantage to their customers as they face growing IT security challenges.
"We are committed to working with distributors who have the same belief as us - that IT security is not a commodity but seen and delivered as a value-added service," said Matthew Robinson, director of sales and marketing, B2B, Kaspersky Lab. "The 'value-add' experience and reputation that COMPUTERLINKS UK LTD has in this field will prove to be invaluable both to our customers and channel partners."
This appointment follows Kaspersky Lab's launch of the latest edition of its business security platform, Kaspersky Endpoint Security for Business, which enables firms to control and protect the growing number of devices while reducing resource demands on IT teams. The upgraded solution encompasses endpoint, mobile device management, data protection and systems management, and is all managed by a single, unified management console.
Robinson continued: "The IT security landscape that customers must manage today is becoming increasingly complex. The breadth and depth of the Kaspersky Endpoint Security for Business will enable resellers to deliver a rich and comprehensive protection suite to meet these challenges. The new strategy, with its focus on establishing a full value model alongside its existing volume business, will in turn enable Kaspersky Lab to remain at the forefront of the evolving channel landscape as it enhances its portfolio of security solutions."
"Kaspersky is entering an exciting stage of growth with the launch of Kaspersky Endpoint Security for Business and we are delighted to be partnering with the company to strengthen our existing endpoint product portfolio. The malware and device landscape continues to evolve and the requirements for security are very different today from what they were just two years ago. Endpoint Security for Business helps to address those challenges," said David Caughtry, director of core technologies, COMPUTERLINKS. "This new relationship with Kaspersky enhances our ability to deliver a true value-add services proposition and bring to the table a rich tapestry of industry knowledge, channel expertise and robust services to support the channel."
Kaspersky Lab Newsroom
Kaspersky Lab has launched a new online newsroom, Kaspersky Lab Newsroom Europe (http://newsroom.kaspersky.eu/en), for journalists throughout Europe. The newsroom is specifically designed to serve many of the media's most common requests, making it easier for journalists to find product and corporate information, facts and figures, editorial copy, images, videos and audio files, as well as details about the appropriate PR contacts.
About Kaspersky Lab
Kaspersky Lab is the world's largest privately held vendor of endpoint protection solutions. The company is ranked among the world's top four vendors of security solutions for endpoint users*. Throughout its 15-year history Kaspersky Lab has remained an innovator in IT security and provides effective digital security solutions for consumers, SMBs and enterprises. The company currently operates in almost 200 countries and territories across the globe, providing protection for over 300 million users worldwide. Learn more at http://www.kaspersky.com.
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* The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2011. The rating was published in the IDC report "Worldwide Endpoint Security 2012-2016 Forecast and 2011 Vendor Shares (IDC #235930, July 2012). The report ranked software vendors according to earnings from sales of endpoint security solutions in 2011.
COMPUTERLINKS is the next generation distributor of IT security and Internet technology solutions and services, providing UK and Irish channel partners with reliable, supported solutions from world-leading hardware and software manufacturers and service providers. COMPUTERLINKS concentrates on dynamic technologies such as cloud computing, data centre transformation, secure mobile access and security. It provides a comprehensive and complementary product portfolio, backed by an extensive range of knowledge-based professional and managed services, to ensure its channel partners deliver the right solutions to their customers. COMPUTERLINKS is 100 percent committed to the two-tier channel and delivers profitable growth to its partners and competitive advantage to their customers by providing a full-service package of technical, sales and marketing support, practical training and efficient logistics. The company currently has over 600 employees operating across 24 countries worldwide. For more information, visit http://www.computerlinks.co.uk.
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SOURCE Kaspersky Lab