Kaspersky Lab Presents New Versions of its Flagship Consumer Security Solutions With Enhanced Data Protection Features

Sep 02, 2016, 10:52 ET from Kaspersky Lab

LONDON, September 2, 2016 /PRNewswire/ --

Kaspersky Lab has Presented the new Versions of its Flagship Security Solutions Kaspersky Internet Security And Kaspersky Total Security, Which Provide Users With Additional Opportunities to Manage Their Internet Protection and to Ensure Their Data Safety.

Kaspersky Internet Security and Kaspersky Total Security are security solutions for the whole family; they protect Windows, Mac, and Android users against malware, dangerous sites, online tracking, fraud and money theft.

This year Kaspersky Lab products for Windows have integrated several new functions. Now, users can protect their data from being intercepted during an unsafe Internet connection with the help of Secure Connection. In addition, they can patch potential "holes" in their device security with Software Updater and Software Cleaner.

"IT security is not only about the effectiveness of a security solution. It's also important to consider the cyber-savviness of the consumer. The more cybersavvy a user is, the more carefully they behave online. Additionally, the more inclined they are to apply the latest technological advancements in IT security to protect what they value the most - whether that's personal information, pictures, or files, to sensitive business data or banking details. We at Kaspersky Lab are constantly striving to offer the very best in cybersecurity technology with every new iteration of our products," commented Kirill Slavin, General Manager, UK & Ireland, Kaspersky Lab.

Secure Connection  

Secure Connection allows users to connect to the Internet safely, by encrypting all data sent and received through the network[1]. This is especially important when performing financial operations, authorisation on sites, or transferring confidential information, as in these cases, traffic interception by a stranger could cause users serious (for example, financial) losses.

This function is especially useful while traveling, when many people are increasingly connecting to insecure Wi-Fi networks to stay in touch. According to the Kaspersky Lab study, every fifth (18 per cent) user has fallen victim to cybercriminals when traveling. This is not surprising considering the fact that one in five (18 per cent) travellers do not take any steps to protect themselves online. Having a secure connection is now a vital protection measure when connecting to a public Wi-Fi.

The Kaspersky Lab protection component, Secure Connection, can be launched from the main window of Kaspersky Internet Security or Kaspersky Total Security. It can also be activated automatically when the device is connected to public Wi-Fi or the user is inputting confidential information online, such as on banking websites, online stores, payment systems, e-mail, social networks, etc.


[1] This is implemented via Virtual Private Network technology.

Within the security product's license, users have 200 MB of encrypted traffic at their daily disposal, and for an additional monthly or annual fee, they can get an unlimited volume of traffic.

Software Updater  

One of the common methods of malware penetrating the computer is the use of errors (so-called vulnerabilities) in the programs installed on it. Developers regularly update their products, however, not all users regularly update these on their devices. Software Updater can automatically find the applications that need to be updated and, if the user agrees, install the latest versions from vendor sites on their computer. The user can also request the update of an application manually or add any of them to the list of applications that should not be updated (for example, if the older version is required).

Software Cleaner  

According to the Kaspersky Lab study, 37 per cent of users store programs that they do not use on their device. In addition to the fact that this overloads the device memory, it also provides extra opportunities for cybercriminals to penetrate the system. Software Cleaner scans all applications installed on the computer and marks those posing potential risk. Users sometimes do not even know about these applications being installed on their devices or are unaware of their negative affects.

Software Cleaner will inform users of a program if it has been installed without their awareness or clear consent (for example, as additional software during the installation of another application), or if it slows down the user's device, provides incomplete/incorrect information about its functions, operates in the background mode, shows banners and messages without permission (e.g., advertising), or is rarely used. Upon receipt of a report from Software Cleaner, the user can either remove or leave the application in question.

In addition to the new functions, Kaspersky Internet Security and Kaspersky Total Security have been enhanced with improved advanced technologies such as the multi-level protection of financial transactions (with Safe Money), the prevention of the installation of unwanted applications (with Application Manager, part of the former Change Control feature) and the blocking of advertising banners in the browser (with Anti-Banner).

About Kaspersky Lab  

Kaspersky Lab is one of the world's fastest-growing cybersecurity companies and the largest that is privately owned. The company is ranked among the world's top four vendors of security solutions for endpoint users (IDC, 2014). Since 1997 Kaspersky Lab has been an innovator in cybersecurity and provides effective digital security solutions and threat intelligence for large enterprises, SMBs and consumers. Kaspersky Lab is an international company, operating in almost 200 countries and territories across the globe, providing protection for over 400 million users worldwide.  

Learn more at http://www.kaspersky.co.uk.

Editorial contact:  

                        Berkeley                                   Kaspersky Lab UK
                    Lauren White                                Stephanie Fergusson
    kasperskylab@berkeley.global             Stephanie.Fergusson@kasperskylab.co.uk
        Telephone: 0118 909 0909                             Telephone: 07714107292

SOURCE Kaspersky Lab