Kate DiRanna Joins MSL New York to Lead Its Entertainment Marketing Group

NEW YORK, Oct. 20, 2011 /PRNewswire/ -- MSLGROUP Americas today announced that Kate DiRanna has joined the agency as SVP Entertainment Marketing, MSL New York.  

DiRanna will lead MSLGROUP Americas' Entertainment Marketing group and be charged with developing holistic entertainment marketing programs for the firm's clients.

An entertainment and music marketing veteran with more than a decade of experience, DiRanna bridges the gap between consumer brands and the entertainment vertical specializing in integrated marketing partnerships, sponsorship activations and promotions. DiRanna joins MSLGROUP Americas from Media Storm, where she was responsible for the growth and development of the partnership marketing group, which worked with clients including Cisco/Flip, Viacom, and Scripps networks.

"Kate brings unmatched expertise in entertainment marketing," said Stephanie Smith, North American Director of Media Services, MSL New York. "Her diverse experience and understanding of the rapidly changing media industry will help her develop breakthrough programs for our clients."

Prior to Media Storm, DiRanna spearheaded the strategic marketing and promotions department at NMA Entertainment and Marketing where she drove the entertainment activation calendars for clients including IHOP, Kmart, Hostess, and Capital One. DiRanna has led award winning campaigns for The Walt Disney Company, Heineken and Hostess. She is also a frequent guest lecturer and panel participant having lectured at New York University and the Promotion Marketing Association Conference.

About MSLGROUP Americas

MSLGROUP Americas, part of MSLGROUP, Publicis Groupe's strategic communications, public relations and events network, has more than 800 employees in 19 offices spread across the US, Canada and Latin America. MSLGROUP is one of the world's top 5 PR and events networks. With more than 3,000 people, its offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences 24 hours a day. Adding affiliates and partners into the equation, MSLGROUP's reach increases to 4,000 employees in 83 countries.  The group offers clients strategic advice, insight-guided thinking and big, compelling ideas – followed by thorough execution.  www.mslgroup.com

About Publicis Groupe

Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler Group. VivaKi combines digital and media expertise, allowing to connect with consumers in a holistic way, with Starcom MediaVest Group and ZenithOptimedia worldwide media networks; and interactive and digital marketing led by Digitas and Razorfish networks. VivaKi develops new services, tools, and next generation digital platforms. Publicis Groupe's specialized agencies and marketing services offer healthcare communications with Publicis Healthcare Communications Group (PHCG, the first network in healthcare communications), sustainability communications and multicultural communications. With MSLGROUP, one of the world's top three PR and Events networks, expertise ranges from corporate and financial communications to public relations and public affairs, branding, social media marketing and events. www.publicisgroupe.com

Michael Bush
MSLGROUP Americas
(646) 500-7646
[email protected]

SOURCE MSLGROUP Americas