kathy ireland Office® by Bush Furniture Collections Available Online & in Retail Stores this Fall

JAMESTOWN, N.Y., July 29, 2011 /PRNewswire/ -- Bush Furniture, a leading global manufacturer of smart furniture solutions for the home and office, announced today that its kathy ireland Office® by Bush Furniture line will be available in retail stores as early as this fall. Each of the four collections in the line - New York Skyline, Volcano Dusk, Sonnet and Grand Expressions – includes coordinated home office furnishings and storage accessories, creating a complete work-and-play environment for people in business and their families. The latest products, including storage and desktop accessories, will be on display at Las Vegas Market from August 1 -5, 2011 in Building A, Showroom #610.

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"We have dedicated the past 18 months to developing and refining our kathy ireland Office line and are excited to launch the brand in retail stores and online this fall," said Jim Sherbert, CEO of Bush Industries, Inc. "Our team has created a comprehensive toolkit to help our retail partners convey the many benefits of the line to customers. We believe busy professionals and their families will find great value in the stylish, high quality pieces designed by Kathy herself, one of the most trusted design experts in the field."

The kathy ireland Office® by Bush Furniture line ranges in price from $149 to $549 and includes the following collections:

• Grand Expressions –Consists of single office and entertainment items that can be grouped together to form a complete office setup for both parent and child. The furniture's Warm Molasses wood veneer finish, antique pewter hardware and classic structure symbolize the beautiful history and diversity of America. Available in retail stores and online beginning in October 2011.

• New York Skyline - Features a series of coordinated desks and entertainment stands in the Modern Mocha and Plumeria White finishes with silver-jeweled hardware, sleek lines, rounded soft edges and multifunctional features, celebrating the powerful architecture of Manhattan. Available in retail stores and online beginning in October 2011.

• Volcano Dusk - Comprised of modular office furniture for the whole family, with elements inspired by the warmth and regal beauty of Hawaii. Work areas can be complemented with storage solutions, such as coordinated bookcases and bins, to support entertainment needs and more. Items feature turned leg construction, as well as profiled tops, and are offered in both the Driftwood Dreams and Kona Coast finishes. Available in retail stores and online beginning in November 2011.

• Sonnet – Includes several modular pieces styled with European elegance that can be configured to provide a wide range of office, entertainment, entryway and/or general storage options for the home. Each piece in the Majestic Umber with shadow edge finish is representative of the great poetry and rhythmic harmony that makes an office run efficiently. Available in retail stores and online beginning in early 2012.

Unique to the furniture industry, Bush has launched a new Direct Ship Program which allows retailers to ship the kathy ireland Office® by Bush Furniture line from the factory directly to customers in 3-5 business days, while maintaining no physical inventory except the floor display galleries. The program permits retailers to offer an assortment of products without the challenges of inventory commitment, order flow management, obsolescence, delivery or warranty service.

"Our new Direct Ship Program offers tremendous advantages to both retailers and their customers," added Sherbert. "In today's challenging retail environment, the program is a solution to creating a visually appealing presentation with minimal investment. Not to mention, customers can see and touch the products in stores, customize their orders and receive delivery in a short time at no additional cost."

Throughout the kathy ireland Office® by Bush Furniture line, Bush has designed and implemented pioneering Quick-to-Assemble (QTA) technology that is proven to be up to five times faster to assemble than traditional RTA furniture. With Bush Furniture QTA™, there are fewer pieces and steps providing an overall easier and more satisfying assembly experience.  Additionally, as part of the new Direct Ship Program, customers can choose to have their furniture assembled and installed by a professional.

Safety also is one of the key components of the kathy ireland Office® by Bush Furniture line. All products have been tested to meet ANSI and UL standards and provide child safety features, such as rounded edges and soft close hinges. Additionally, every entertainment stand is equipped with StabiliBar™ - a safety brace patented exclusively to Bush and designed to reduce the risk of flat-panel television tipping accidents. StabiliBar is a must-have for families with small children, pets and even active gamers.  

About Bush Industries, Inc.

Bush Industries, Inc. is a leading manufacturer of case goods and ready-to-assemble furniture designed for office and home applications. The company operates two North American divisions – BBF and Bush Furniture – along with its Rohr division in Germany and its China operations. With a 50-year legacy built on quality, safety, reliability and durability, Bush Industries is the trusted leader in designing furnishing solutions that meet work and home needs. The company is headquartered in Jamestown, N.Y., with manufacturing and distribution facilities located in western New York, Pennsylvania, China and Germany. For more information, visit www.bushfurniture.com.

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Amanda Rich
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SOURCE Bush Furniture