Katie Couric to Interview Disney/ABC's Anne Sweeney, Comcast's Smit to Focus on Innovation, Turner's Kent to Address Multi-platform, Zaslav of Discovery Covers Branding, Mosko From Sony Talks About New Series, BET's Lee Discusses the Impact of Audience Segments Plus Advertising Executives Scanzoni, Timko, Gillman, Kline, Livek and Thurston Join Other Industry Leaders at OnScreeen Media Summit

NEW YORK, Nov. 28, 2011 /PRNewswire/ -- Television journalist, Katie Couric is the latest to join the elite line-up of industry leaders confirmed to speak in New York City on Thursday, December 1st at The Fourth Annual OnScreen Media Summit.  Couric will interview Disney Media Networks' co-chair Anne Sweeney in a unique one-on-one conversation about the worldwide popularity of television resulting from the global expansion of digital television technology.

(Photo: http://photos.prnewswire.com/prnh/20111128/NY12976 )

The Fourth Annual OnScreen Media Summit is presented by two of the most highly-regarded television trade publications, Broadcasting & Cable and Multichannel News, and will take place at the Sentry East Side conference facility located at 730 Third Avenue at East 45^th Street.

Nearly 300 executives from pay TV, broadcast, film, technology, advertising, and finance are expected to attend this conference which explores the immediate revenue opportunities for the business of all things on screen - - including movie-theaters, TV sets, computer monitors, and handheld mobile devices.

This year-end, one-day Summit is ideally positioned to look at plans for 2012 and provides an opportunity to review revenue expectations in this critical time. 

The morning's agenda focuses on content, including acquisition, domestic and international distribution technologies, branding and more.

Featured interview guests in the morning are such industry leaders as David Zaslav, the President and CEO of Discovery; Steve Mosko, President of Sony Pictures Television; Turner Broadcasting Chairman and CEO, Phil Kent; and the morning sessions conclude with Katie Couric's interview with Anne Sweeney, the Co-chairman of Disney media Networks and President of Disney/ABC Television.

The morning line-up also includes a Panel on Monetizing New Distribution Technologies. It features Jeff Cuban, Executive Vice President, HDNet; Rebecca Glashow, Senior Vice President Digital Media Distribution, Discovery Communications; Avner Ronen, CEO & Co-Founder, Boxee; and Doug Sylvester, Chief Strategy Officer, Avail-TVN.

The afternoon sessions focus on revenues generated by subscriptions, advertising and financial investment.  

One session is an Executive Roundtable that will focus on competitive issues. Participants include Bob DeBitetto, President and General Manager, A&E Network and BIO Channel; Scott Koondel, Senior Vice President, Corporate Licensing and Distribution, CBS Corporation and President of Distribution, CBS Television Distribution; and Ken Werner, President, Warner Bros. Domestic Television Distribution.

The afternoon will also include interviews with Neil Smit, the president of the nation's largest cable TV company, Comcast Cable; Debra Lee, the Chairman and CEO of BET Networks who will define the impact of ethnic audiences in the business; and Jessica Reif Cohen, First VP and Managing Director of Bank of America/Merrill Lynch, who will provide a view from Wall Street. 

Additionally, a unique block of three sessions will be dedicated specifically to advertising. One is a panel discussion on local advertising featuring, Bill Livek the top executive of Rentrak along with the heads of the ad sales divisions of the following cable companies: Joan Hogan Gillman, Executive Vice President, Time Warner Cable and President, Time Warner Cable Media; David Kline, President and Chief Operating Officer, Cablevision Media Sales; Greg McCastle, Senior Vice President, AT&T and Head of AT&T AdWorks; and Charlie Thurston, President, Comcast Spotlight.

There is also an update on advanced advertising by Kathy Timko, CEO of Canoe Ventures, and the media planner's perspective for the advertiser provided by Rino Scanzoni, the Chief Investment Officer for media giant, GroupM.

The Summit is produced for Broadcasting & Cable and Multichannel News by the Schramm Marketing Group Inc., a NY-based marketing services company which includes event production and event marketing among its specialties.

Seating is limited.  To register, please contact Sandy Friedman at 917-281-4718 or [email protected] or go online to www.broadcastingandcable.com/onscreen2011

Multichannel News covers multichannel television and communications providers, such as cable operators, satellite TV firms, and telephone companies, as well as emerging Internet video and communication services. www.multichannel.com

Broadcasting & Cable covers the business of television for industry professionals offering breaking news and analysis on programming, syndication, the station business, technology and advertising for broadcasting, cable, satellite, telco TV and the Web. www.broadcastingcable.com

SOURCE Broadcasting & Cable and Multichannel News