Kay Jewelers Puts A Ring On Zimmerman

FORT LAUDERDALE, Fla., Feb. 7, 2019 /PRNewswire/ -- Kay® Jewelers, the number one jewelry store in America, has awarded its business to Zimmerman Advertising. Kay® Jewelers is operated by Signet Jewelers Limited, the world's largest retailer of diamond jewelry with brands that also include Zales, Jared and many others.

As the new creative agency and strategic partner, Zimmerman will help apply its strategic focus and retail expertise to build on the iconic Kay brand and help it return to market-leading growth.

Signet was impressed by Zimmerman's strategic focus and experience growing retailers. Zimmerman's remit is to work on strategic navigation, creative expression and growth initiatives. Kay® Jewelers has historically carried the line "Every Kiss Begins with Kay."

"We are thrilled to begin our partnership with Zimmerman," said Bill Luth, Executive General Manager of Kay Jewelers. "They are a powerful and proven partner to bring the power of Kay's rich heritage as America's leading jeweler to life; and create deeper connections with a new generation of customers to not just lift the brand, but also our significant retail business."

"We believe Kay will grow because we will help them sell more jewelry to more people, and also because we will work together to help customers understand the importance of sharing love and gratitude with the people who mean the most to them," said Michael Goldberg, CEO of Zimmerman. "I've wanted Kay on our roster for many years. I'm so thrilled our teams came together," added Jordan Zimmerman, Founder and Chairman of Zimmerman.

About Kay® Jewelers
Kay® Jewelers, the number one jewelry store in America, is conveniently located in malls and off-mall shopping centers across the country. Kay® Jewelers is operated by Signet Jewelers Limited, the world's largest retailer of diamond jewelry. Signet Jewelers operates Kay® Jewelers among its approximately 3,500 stores. For additional information on Kay® Jewelers visit  www.Kay.com , follow us on Facebook® (www.facebook.com/KayJewelers ), Twitter® ( www.twitter.com/KayJewelers ), YouTube ( www.youtube.com/KayJewelers ), Pinterest (www.pinterest.com/KayJewelers ) and Instagram ( www.instagram.com/KayJewelers ).

About Signet Jewelers:
Signet Jewelers Limited is the world's largest retailer of diamond jewelry. Signet operates nearly 3,500 stores primarily under the name brands of Kay® Jewelers, Zales®, Jared® The Galleria Of Jewelry, H. Samuel, Ernest Jones, Peoples, Piercing Pagoda® and James Allen®. Further information on Signet is available at www.signetjewelers.com. See also www.kay.com, www.zales.com, www.jared.com, www.hsamuel.co.uk, www.ernestjones.co.uk, www.peoplesjewellers.com, www.pagoda.com, and www.jamesallen.com.

About Zimmerman Advertising
Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Zimmerman's clients represent some of the most prominent retail brands in the country, including Nissan, McDonald's, Tire Kingdom, Five Below, AutoNation, Chuck E. Cheese's, La-Z-Boy and Michaels. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Atlanta. For information on the agency, visit http://www.zadv.com.

SOURCE Zimmerman

Related Links

http://www.zadv.com