Keebler® Brings the Magic to Butterbeer™ Season with Official Harry Potter™ Butterbeer Fudge Stripes™ Cookies

Ernie and the Elves Bring the Iconic Butterbeer Flavor into Limited-Edition Cookies

PARSIPPANY, N.J., Feb. 4, 2025 /PRNewswire/ -- Keebler^®, in partnership with Warner Bros. Discovery Global Consumer Products, invites fans to celebrate Butterbeer season with an official Butterbeer cookie. Inspired by the iconic flavor known throughout the world of Harry Potter, Keebler's Limited-Edition Harry Potter Butterbeer Fudges Stripes Cookies offers something new to fans and cookie lovers everywhere.

The limited-time release is a celebratory take on the popular wizarding beverage, featuring a Butterbeer-flavored cookie topped with Butterbeer-flavored fudge that mimics the sweet and frothy combination of cream soda and butterscotch that witches and wizards everywhere know and love. The cookies come in four unique designs with shapes and imprints inspired by the Harry Potter films.

Beyond the delectable cookie, fans can scan the QR code on packaging to unlock even more magic on Keebler's Open for Magic digital content hub, full of interactive games and recipes. During Butterbeer season, families can test their fandom through Keebler's Harry Potter Trivia game and enter for a chance to win daily and weekly prizes, including a grand prize of a family trip to the Wizarding World of Harry Potter!

"Our goal is to spread magic to families in delicious ways that create more meaningful moments and what better way to do so than to partner with a franchise that's all about magic," said Kim Thomas, Brand Manager, Keebler Fudge Stripes. "We're honored to bring this signature flavor to an iconic Keebler cookie that gives consumers a fun and tasty way to celebrate the first-ever Butterbeer Season."

You can shop Keebler's Limited-Edition Harry Potter Butterbeer Fudge Stripes Cookies for a suggested retail price of $4.80 at retailers nationwide.

About Keebler^®
The Keebler Elves make more than 30 varieties of delicious cookies and sweet treats made from quality ingredients, including the classic Fudge Stripes™, Chips Deluxe^®, Sandies^® and more. Ernie and the Elves bring magic to family moments by delighting cookie lovers. Keebler^® cookies are available at mass, grocery, and convenience stores nationwide. For additional information, please visit Keebler.com and stay connected with Keebler on social (Instagram, Facebook, X, Pinterest and YouTube).

About Ferrero^®

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella^®, Kinder^®, Tic Tac^®, and Ferrero Rocher^®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group's family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.

Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger^®, CRUNCH^®, Keebler^®, Famous Amos^®, Mother's Cookies^®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on Twitter and Instagram. www.ferreronorthamerica.com.

About The Harry Potter Franchise:
From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.

J.K. Rowling's best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerizes on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences - including five theme park lands at Universal Studios locations around the world.

This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as the Platform 9 3⁄4 retail shops and iconic flagship store - Harry Potter New York. Wizards, Witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London – The Making of Harry Potter and Warner Bros. Studio Tour Tokyo – The Making of Harry Potter.

With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.

For the latest Harry Potter and Fantastic Beasts news and features, visit www.harrypotter.com
All characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s25)

About Warner Bros. Discovery Global Consumer Products

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery's Revenue & Strategy division, extends the company's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

SOURCE Ferrero