Keebler® Teams Up with Zoos to Celebrate Stripes this Halloween Season with New Spookie Fudge Stripes™ Cookies and Striped-Animal Adventures

Purchase Spookie Fudge Stripes, Claim Zoo Cash, and Play "Find the Stripes Zoo Scavenger Hunt" for a Chance to Win Spooktacular Prizes

PARSIPPANY, N.J., Aug. 5, 2025 /PRNewswire/ -- Keebler^® is bringing Halloween magic to life with new Limited Edition Spookie Fudge Stripes™ cookies – chocolatey vanilla-flavored cookies with orange stripes and festive designs. Available at retailers nationwide beginning in August, these seasonal treats are perfect for Halloween parties, themed lunches, and trick-or-treat celebrations.

To celebrate the launch, Keebler is partnering with zoos across the country for the "Find the Stripes Zoo Scavenger Hunt." The interactive experience begins with a scan of a QR code and prompts families to find striped animals and log their discoveries for a chance to win an annual zoo membership and an exclusive behind-the-scenes animal experience for the whole family.*

Plus, families can earn $5 in Zoo Cash to use toward their visit with proof of purchase of Spookie Fudge Stripes.**

"We believe the best adventures happen when families explore together," said Kelly Flaherty, Brand Marketing, Keebler Fudge Stripes. "This Halloween, we're inviting families to discover our new Spookie Fudge Stripes cookies in stores and uncover the wild world of striped animals alongside other zoo Halloween traditions."

Families can also join the fun from home by purchasing a pack of Keebler Spookie Fudge Stripes cookies and scanning the QR code to play "Find the Stripes Zoo Scavenger Hunt" on OpenForMagic.com and enter for a chance to win the grand prize at an accredited zoo of their choosing.

"Allionce Group is honored to collaborate with zoos across the country to create unforgettable family experiences, particularly during Halloween. That's why we're thrilled to partner with Keebler for this exciting striped adventure," said Mark Giovino, CEO and Founding Partner of Allionce Group. "Keebler Fudge Stripes cookies bring a special touch of magic that makes the season even more memorable for the families who visit."

The "Find the Stripes Zoo Scavenger Hunt" experience runs from August through the end of October on OpenForMagic.com and at participating zoos, included with general admission or membership. For more information on zoo ticket pricing and event details, visit the website of each participating zoo below.

• Phoenix Zoo
• Kansas City Zoo & Aquarium
• Nashville Zoo at Grassmere
• Jacksonville Zoo and Botanical Gardens

About Keebler^® 
The Keebler Elves make more than 30 varieties of delicious cookies and sweet treats made from quality ingredients, including the classic Fudge Stripes™, Chips Deluxe^®, Sandies^® and more. Ernie and the Elves bring magic to family moments by delighting cookie lovers. Keebler^® cookies are available at mass, grocery, and convenience stores nationwide. For additional information, please visit Keebler.com and stay connected with Keebler on social (Instagram, Facebook, X, Pinterest and YouTube).

About Ferrero^®
Ferrero began in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella^®, Kinder^®, Tic Tac^®, and Ferrero Rocher^®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group's family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate. 

Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger^®, CRUNCH^®, Keebler^®, Famous Amos^®, Mother's Cookies^®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on X and Instagram. www.ferreronorthamerica.com.

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the 50 United States and D.C. who are 18 years of age or older with a valid email account as of the time of entry. Void where prohibited. Sweepstakes begins at 12:00:00 AM (ET) on August 1, 2025 and ends at 11:59:59 PM (ET) on October 31, 2025. Entry only valid for selected prize type. For entry details, prize info and odds of winning see official rules available at keeblerspookiesweeps.com. Sponsor: Ferrero U.S.A., Inc., Parsippany, NJ 07054.

**PURCHASE REQUIRED. Open to legal residents of the 50 United States and D.C., 18 years or older. Begins 12:01 a.m. ET on July 7, 2025, and ends 11:59 p.m. ET on November 7, 2025, or while supplies last. Limit one (1) Zoo Cash payment per household. $5 Zoo Cash payment available with qualifying purchase of Keebler^® SPOOKIE FUDGE STRIPES™ (9.5 oz) and valid receipt submission. Receipt must be submitted between August 1, 2025, and November 7, 2025. Zoo Cash is a $5 payment not affiliated with any zoo and usable at Participant's discretion. Payment options: Venmo^®, PayPal^®, or physical check. Data rates may apply. For full terms, eligibility, and submission details, visit [spookiezoocash.com] spookiezoocash.com. Sponsor: Ferrero U.S.A., Inc., 7 Sylvan Way, 4th Floor, Parsippany, NJ 07054.

CONTACT: Jaclyn Giuliano, [email protected]

SOURCE Ferrero North America