KEEN Utility Advances Women in the Trades through $1M Pledge

She Builds Grants initiative supports nonprofits that empower and educate women pursuing careers in the trades

PORTLAND, Ore., May 10, 2022 /PRNewswire/ -- KEEN Utility, the work boot division of KEEN Inc. (KEEN), launched the She Builds Grant Program to champion the next generation of tradeswomen. The program pledges $1M in much needed product and financial support over the next five years to trailblazing nonprofit organizations in the United States and Canada dedicated to the empowerment and education of women seeking a career in the skilled trades.

KEEN Utility announced the 2022 She Builds grants, selected by KEEN Utility and their fans, will go to Black Women Build-Baltimore, Girl's Garage, Vermont Works for Women, Oregon Tradeswomen, and British Columbia Institute of Technology's Trades Discovery for Women. Grants will help provide hundreds of thousands of hours in tradeskills education, expansion of workplace inclusivity training, as well as women's specific safety footwear.

"Women are essential to the future of the skilled trades," said Robin Skillings, VP/General Manager at KEEN Utility. "Supporting organizations that are deeply dedicated to the empowerment and advancement of women in the trades is critical. Through the She Builds Grant Program, we are solidifying our commitment to their future, and the growth of the trades, one step at a time."

The She Builds Grant is funded through The KEEN Effect, part of KEEN's larger mission to make Outside and the Trades accessible to all. KEEN has committed millions of dollars toward social and environmental justice since 2003. 

A leader in women's safety footwear, KEEN Utility is uniquely positioned to champion the cause of welcoming more women into the trades and encouraging skills acquisition. The Tradeswomen Tested collection from KEEN Utility enlists the insights of tradeswomen working in a variety of professions from initial conception all the way through final product release and incorporates on-the-job feedback into future designs. By creating more inclusive and adaptive footwear built for and inspired by women in the trades, the brand established early on that the future of the trades is diverse and demands support.

More information about KEEN Utility's women's specific styles can be found by visiting https://www.keenfootwear.com/work-tradeswomen-tested-collection/.

About KEEN Utility
KEEN Utility, a leading industrial and service footwear brand, successfully exceeds footwear safety standards while combining advanced durability and innovation with the same comfort and unparalleled classic fit offered by KEEN outdoor, lifestyle and kids footwear. KEEN Utility footwear is grounded in protection with the goal to make boots to fit you better. The whole you. Discover more about KEEN Utility at http://www.keenutility.com/, Facebook: fb.com/keenutility, Twitter: twitter.com/keenutility and Instagram: Instagram.com/keenutility.

About KEEN
Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire adventures outside. Founded in 2003, it launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has continued to launch disruptive products and establish new standards for performance, comfort, and design. As a family-owned company, KEEN has made doing good part of doing business since day one. By working with non-profit partners, consciously constructing its products, providing grant funding to grassroots organizations, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion to leave the world a better place. KEEN's recent Together We Can Help program partnered with KEEN fans to give away 100,000 pairs, about $10,000,000 of shoes, to those on the front line fighting the COVID-19 virus. Learn more at https://www.keenfootwear.com/keeneffect and https://www.keenfootwear.com/the-keen-effect/

Media Contact:
Josh Segal | [email protected] | 617-947-3795

SOURCE KEEN Utility