Keeping Content Fresh Is Topic of Tomorrow's on Demand Summit Presented by Broadcasting & Cable and Multichannel News

Special Features Include Data From Rentrak, New Research From Viacom, Olympics Case Study, Branded Entertainment and New Multichannel Networks

May 21, 2014, 17:20 ET from Broadcasting & Cable and Multichannel News

NEW YORK, May 21, 2014 /PRNewswire/ -- The role of content in a changing on demand business is the focus of the 6th annual On Demand Summit, to be presented tomorrow, May 22nd at Convene Conference Center located at 730 Third Avenue, 17th floor, at East 45th Street in New York City.  Doors open at 8 a.m. The program begins at 9 a.m., includes a networking lunch and concludes at 4:30 p.m., followed by a "Kick-off to Summer" closing reception.  This summit is presented by Broadcasting & Cable and Multichannel News

Content is the common denominator for the business while it evolves from traditional VOD on pay TV to one with a broader reach on personalized mobile devices. 

"Nearly 85% of the participants are fresh faces.  This reflects how the business of on demand is expanding," Louis Hillelson, the VP and Group Publisher said.  He continued, "If you plan to be in the business of on demand in the next few years, then you will want to attend this event."

The program opens with a presentation of the latest Rentrak data and a conversation that sets the stage for the day's agenda.  Topics include: select audience segments, transactional on demand including subscription VOD (SVOD) and day/date releases for movies on demand; electronic sell-through; monetization of ad supported VOD platforms; new on demand "viewing' options like FanVision; traditional providers like Comcast and AT&T and traditional programmers including revenue-generating genres like sports and adult; new-to-market productions like Kidoodle.TV, and multichannel networks like Dreamworks' AwesomenessTV.

There will also be a number of featured keynote sessions including an Olympics On Demand case study discussion with top NBCUniversal executives Ron Lemprecht and Gary Zenkel; a presentation by Viacom's Chief Researcher, Colleen Fahey Rush who will share never-before-released findings from their most recent TV Everywhere consumer research; a conversation about branded entertainment with leading advertising executive Brent Poer from SMG's Liquid Thread; and AwesomenessTV Chief Marketer, T.J. Marchetti will discuss building a new kind of multichannel network brand.

The summit is a transition of the past moving into the future and includes key pay-per-view and cable TV executives from the past like Jeffrey Reiss, the founder of Reiss Media and Request Television, and cable TV network leader, Barbara Bellafiore.    

Today is the final day to register online and to save $60 off the full price.  To take advantage of this special pre-registration, online offer, please go to and use offer code ODS14

About Broadcasting & Cable

Broadcasting and Cable (B&C), is the leading voice of the television industry, serving the broadcast, cable and program syndication communities on a weekly basis. B&C's editorial covers the entire spectrum of broadcast, cable, satellite, telco, advertising, multimedia, broadband, and other emerging technologies. It provides its readers and advertisers with a trusted, authoritative and respected environment to build their brands and enhance their position in the marketplace. B&C's readers include executives at TV stations, TV networks, cable systems and networks, major media companies, ad agencies, packaged goods manufacturers and professionals in the government sector related to the television industry including Congress and the FCC. For more information, visit

About Multichannel News

For over 30 years, Multichannel News reaches industry professionals in the cable television and telecommunications business with an editorial focus on programming, advertising, marketing, finance, technology, broadband, and government activities for the worldwide multichannel industries. Its readers include executives at Cable television Networks, Multiple Cable System Operators (MSOs), Independent Cable System Operators, Satellite and Wireless companies, Telcos, and suppliers of technology equipment throughout the industry. Through exclusive partnerships with trade associations and the development of awards recognizing excellence in the television business, Multichannel News is recognized as the industry leader in its respective marketplace. For more information, visit

Contact: Joe Schramm, 212-983-0219;


SOURCE Broadcasting & Cable and Multichannel News