NAPERVILLE, Ill., Jan. 21, 2015 /PRNewswire/ -- KeHE Distributors announced today that it has entered into a second partnership with the Minneapolis-based Independent Natural Food Retailers Association (INFRA) to service participating members in the Midwest Region of the United States.
This strategic alliance will enable participating INFRA members in the Midwest region to improve their purchasing position in the market and have a platform that is flexible enough to support innovation.
"We are extremely proud of the results from our (initial) relationship in the Northeast region. The addition of the Midwest region to our strategic partnership will further our ability to provide exceptional distribution options and to support the success of natural food stores," says KeHE Chief Commercial Officer, Mike Leone.
The mutually beneficial program launched last week, and is designed to drive further growth and development of both independent natural food stores and the INFRA organization itself.
KeHE plans to continue rolling out innovative distribution options to support the success and sustainability of independent natural food retailers and to leverage its unique leadership position in the industry to provide new programs and services that will grow the sales in these retailers.
KeHE Distributors, LLC (KeHE) provides Natural & Organic, Specialty & Gourmet, International & Multicultural and Fresh products to natural food stores, chain grocery stores, independent grocery stores and other specialty product retailers throughout North America. KeHE is an employee-owned company with over 4,000 employees in the U.S. and Canada. Through KeHE Cares, KeHE contributes 10% of its pre-tax profits to organizations in the U.S. and to 15 additional countries on four continents. For more about KeHE, visit www.KeHE.com.
INFRA is a purchasing cooperative owned and governed by natural and organic food retailers of all sizes working together to forge a sustainable future. INFRA facilitates member collaboration to strengthen independents' position in the marketplace. As one of the fastest growing key accounts in the natural channel, INFRA has captured the attention of the natural food industry.
Ari Goldsmith, Sr. Director of Marketing, KeHE Distributors
SOURCE KeHE Distributors, LLC