Kellogg Announces 'Share What You Love About Kellogg's Frosted Flakes®' Contest

BATTLE CREEK, Mich., Oct. 7 /PRNewswire/ -- Brown eyes.  Sense of humor.  Curly hair.  Parents can pass many things on to their kids.  They can also pass on their passions, everything from a love for sports to their favorite breakfast cereal. That's why Kellogg is pleased to announce the "Share What You Love about Kellogg's Frosted Flakes®" contest that asks parents along with coaches and mentors around the country to submit their story about how they share their love of Kellogg's Frosted Flakes® cereal with their kids.  In turn, one lucky American and his or her kids will win a VIP sports practice session with former New York Yankee Tino Martinez.

"Kellogg Company knows the importance of sharing the things you love with family and we know Kellogg's Frosted Flakes® is a favorite breakfast cereal that parents love," said Kathleen Piper, Kellogg Company marketing director. "We hope this contest encourages parents, coaches and mentors to share what they love with their kids and create even more memories that last a lifetime."

One lucky winner will have the opportunity to meet sports legend Martinez, winner of four World Series championships. Martinez will fly to the winner's town and conduct a practice session including helpful tips on how to compete on the field. In addition, they will have a delicious breakfast with Kellogg's Frosted Flakes® and Tony the Tiger™.

"I love sharing the things I love with my kids, everything from sports to something as simple as a favorite breakfast cereal," said Martinez. "That's why this Kellogg's Frosted Flakes™ program is so fun. It gives parents a great opportunity to do something special with their kids."

To enter the contest, simply submit a video or essay and photograph to the Kellogg's Frosted Flakes™ Facebook page: www.facebook.com/frostedflakes. The submission phase ends on October 26 and afterward, the judging panel will select the top five entries and post those to the Facebook page.  The public will then have the chance to vote for their favorite entry and ultimately select the grand prize winner.

For more information about Kellogg's Frosted Flakes®, as well as complete "Share What You Love about Kellogg's Frosted Flakes®" contest rules, visit www.facebook.com/frostedflakes.

Abbreviated Rules. No Purchase Necessary to Enter. To enter for free and/or for complete Official Rules, go to http://www.facebook.com/frostedflakes and follow the online instructions to submit your entry. Registration is free. Contest entry period begins 9/30/10 at 12:00:00 PM (ET) and ends 10/26/10 at 11:59:59 AM (ET). Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older and are the parent or legal guardian, or serve as a mentor of one (1) or more children (up to 15 children) between the ages of 9 - 15 years old. Void where prohibited. Subject to complete Official Rules. Sponsor: Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016.

About Kellogg Company

With 2009 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company's brands include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farm®, Gardenburger® and Stretch Island®. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries.  For more information, visit www.kelloggcompany.com. Kellogg's Corporate Responsibility report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at www.kelloggcompany.com/CR. For information on Kellogg Company's commitment to nutrition, visit www.kelloggsnutrition.com.

SOURCE The Kellogg Company