Kellogg Company Launches Fourth Global Corporate Responsibility Report in Conjunction With Earth Day

BATTLE CREEK, Mich., April 20, 2012 Highlights

• Kellogg Company issues latest Corporate Responsibility Report in conjunction with Earth Day. Report available at www.kelloggcompany.com.
• Kellogg supports sustainability among rice growers through partnership with Louisiana State University.
• Kellogg contributed $38+ million in cash/products to organizations worldwide in 2011, including breakfast and hunger relief programs.
• Kellogg shifts to sustainable palm oil in Europe, purchases Green Palm Certificates to help fund transition to sustainably grown palm oil.

Building on its century-long tradition of developing products from simple grains, Kellogg Company has intensified its approach to sustainable agriculture and has become a supporter of those who research, grow and supply the grains it uses. Last year, the company gathered data worldwide to determine the greatest opportunities for increased sustainability. The details and results – including new initiatives benefitting rice growers and palm oil production – are presented in the company's fourth annual Corporate Responsibility Report, released today in conjunction with Earth Day, which takes place April 22.

"Earth Day offers an opportunity to reflect on the impact we each have on our planet – an important focus for Kellogg year-round," said John Bryant, president and chief executive officer, Kellogg Company. "Corporate Responsibility is part of our essence of who we are at Kellogg. We are deeply committed to our vision – enriching and delighting the world with foods and brands that matter – while also doing what's right for our environment and society."

Like previous Reports, this year's initiatives are summarized in the four key areas of environment, marketplace, workplace and community. For example, Kellogg has continued to work toward reducing energy and water use, advance safety and diversity initiatives, and enhance product nutrition. The company also contributed more than $38 million in cash and products to organizations around the globe in 2011, with a focus on breakfast and hunger relief programs.

The Report also highlights specific efforts in sustainable agriculture and supporting and advancing the benefits of breakfast – initiatives that cut across multiple areas of the company's Corporate Responsibility strategy.

In sustainable agriculture, for example, Kellogg Company realizes that much of its life-cycle carbon emission and water use stems from farming. As a result, Kellogg has been working more closely with farmers who grow its grains and has encouraged agricultural sustainability beyond its own supply chain, through industry partnerships and more.

Kellogg Company's achievements in sustainable agriculture include:

• Initiating programs that aid sustainability among rice growers, including a partnership with Louisiana State University to jointly develop a certification program for Rice Master Growers to help ensure best practices.
• Shifting to sustainably grown palm oil in Europe, where it is available and, in other markets where neither a segregated nor mass balance supply are fully available, we help growers fund the transition to sustainably grown palm oil by purchasing Green Palm certificates to cover 100% of our current palm oil use in 2012.
• Piloting agronomic support to help growers, after learning more about corn growing practices and differences between various regions through a survey in partnership with the Global Corn Council.
• "Increasingly, today's consumers are aligning their personal values with the brands and companies they choose," Bryant added. "Our broad suite of Corporate Responsibility programs is helping us develop products in a more sustainable way that delivers results for our consumers, employees, communities, investors – and our planet."

Report Available

The 2011 Kellogg Company Corporate Responsibility Report is available online at www.kelloggcompany.com.

Kellogg Company's Corporate Responsibility Report uses the Global Reporting Initiative (GRI) G3 Guidelines, which provide a recommended framework and indicators for reporting. Kellogg is reporting at a GRI-checked application level of "B."

Again this year, Kellogg will make a one-time $5 donation to The Global FoodBanking Network (up to $10,000) for every person who sends feedback in 2012 on its Corporate Responsibility Report. To share your comments, email [email protected].

About Kellogg Company

Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of snacks and frozen foods. Every day, our well-loved brands - produced in 17 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com.

SOURCE Kellogg Company