Kellogg's® and Live Nation Create One-of-a-Kind Music Experiences This Holiday Season

LOS ANGELES, Oct. 24, 2013 /PRNewswire/ -- Kellogg, Live Nation and Integer announced today they will bring a unique music experience to fans this holiday season. Beginning this month, Kellogg's and Keebler brand products will bring the thrill of the live concert experience to kitchen tables across the country, when fans download the Kellogg's "Gift Of Music" mobile app to their iPhone or Android phone. A purchase of select Kellogg's and Keebler brand products will also give fans the opportunity to earn rewards that can be used to receive tickets to Live Nation concerts in 2014 and to download free music from Kellogg's Family Rewards™.

(Photo:  http://photos.prnewswire.com/prnh/20131024/LA04123)

Using the "Gift Of Music" app along with specially marked boxes, fans will be able to access virtual performances and other exclusive content from music superstars including Kellie Pickler, Chris Daughtry, Conor Maynard and Jesse & Joy. After activating the app and pointing the phone's camera toward the back of the box, fans will see the package transform into a stage with an exclusive performance from featured artists. These products will also feature additional artist content such as interviews, behind-the-scenes videos, holiday entertaining tips and a virtual photo booth where fans can take pictures with their favorite featured artists.

"The holidays are the perfect time to enjoy music or give the gift of music to friends and family," said Sandy Uridge of Kellogg. "We are excited to work with some amazing artists to develop this customized experience, bringing it to life from the back of the box, right onto the kitchen table."

With the help of Live Nation, Kellogg's consumers who purchase these specially marked boxes will be able to collect codes to redeem for prizes such as Ticketmaster Ticket Cash™ good toward tickets or free music downloads from Kellogg's Family Rewards™.

"The Gift of Music gives fans an opportunity to bring the live music experience home," said Russell Wallach, president, Live Nation Media and Sponsorship. "The footage generated by Live Nation Studios brilliantly re-creates a mini-concert on the spot. We're thrilled to help bring these unforgettable moments to Kellogg's customers."

To preview how the "Gift Of Music" mobile app works, please click here: http://youtu.be/8tRF-UESKJ4.

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of four market leaders: Ticketmaster, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit www.livenation.com/investors.

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About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats® and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts on global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks—more than half of which are breakfast—to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

SOURCE Live Nation