Kelly Rowland Joins OLAY to Spotlight the Award-Winning Super Collection with a New Campaign Celebrating Skin That Bounces Back

The performer and actress joins OLAY to prove that a simple, effective skincare routine can keep up with the nonstop moments of modern life

CINCINNATI, Aug. 27, 2026 /PRNewswire/ -- OLAY, the #1 most awarded skincare brand,* is excited to announce world-renowned singer and actress Kelly Rowland as its newest brand ambassador. Together, they're spotlighting the OLAY Super Collection, a lineup of high-performing, multi-benefit skincare products designed to help skin bounce back from life's busiest days for refreshed, plump and radiant-looking skin.

Between late nights, travel days, rehearsals and nonstop schedules, Rowland knows firsthand how quickly skin can look tired, dull and depleted. That's why she relies on the OLAY Super Collection, with simple yet effective formulas that help streamline her routine and keep her skin looking refreshed.

"My life is always moving, so I like to keep my routine simple," said Kelly Rowland. "OLAY Super Serum is an easy choice for me because it gives my skin a natural-looking glow without adding extra steps. It has become one of those products I can count on in my daily routine. I remember my first time applying the product, seeing that glow and thinking, 'My skin is popping.'"

With new solo music on the horizon, there's even more for Kelly's fans to look forward to. To celebrate their new partnership, Kelly and OLAY are giving fans the chance to win her Signature Bounce Back Kit. The kit features Kelly's favorites from the Super Collection, along with an autographed photo from Kelly herself. Beginning today, fans can enter through OLAY's social channels by commenting their favorite Kelly song, a favorite memory or why they're a fan. The sweepstakes closes August 29 at 11:59 p.m. ET. For official rules and eligibility requirements, visit rules.dja.com/olaysuperbounceback.

"Kelly brings confidence, authenticity and a real understanding of what it means to balance a full life without sacrificing personal care," said Gwynedd Davis, Brand Vice President of North American Skincare, Procter & Gamble. "That makes her a natural partner for the OLAY Super Collection. Women lead incredibly full lives, and Kelly is no exception. The demands of packed days can take a toll on skin, but it does not have to look that way. OLAY's Super Collection helps skin bounce back while fitting easily into an existing routine. Effective skincare should feel less like one more thing to manage and more like a simple way to keep up with life."

Shop Kelly's favorites from the OLAY Super Collection, including:

• Super Serum: OLAY's Most Awarded Serum* at the heart of the collection, with a beautiful iridescence that leaves skin glowing while helping build resilience.
• NEW Super Body Oil: Locks in moisture and leaves skin instantly luminous, complemented by indulgent notes of Pistachio Cream, Vanilla and Caramel Drizzle.
• Super Serum Glow Remix Body Wash: A new limited-edition, Walmart-exclusive that brings the collection's signature glow to the shower, featuring a luxurious, harmonious blend of floral, herbal, vanilla and soft wood notes.

Backed by 70+ years of OLAY skin science and formulation expertise, the Super Collection brings high-performing ingredients together in harmony to help skin bounce back and stay in rhythm with life. From face to body, each formula delivers 5-in-1 multi-benefit skincare designed to hydrate, smooth and visibly revive skin — making it easier to keep up with life's busiest moments.

About OLAY 

OLAY is a science‑led skincare brand trusted by millions of women worldwide for over 70 years. As a leader in skin cellular science, OLAY is known for its expertise in anti‑aging and hydrating with deep knowledge across ingredients including niacinamide, retinol, vitamin C and collagen peptides. OLAY develops clinically tested formulas designed to visibly improve the look of wrinkles, crows' feet, smile lines, dryness, dullness and uneven tone, lack of elasticity and other skin concerns that work at the skin's cellular level. As the #1 anti‑aging skincare brand, OLAY delivers innovative, high‑performance products backed by proven science and trusted results that work across all skin tones. OLAY's award‑winning portfolio includes hydrating body washes and lotions, the Most Awarded Serum*, the #1 Most Awarded Retinoid Moisturizer*, and the Most Awarded Facial Cleanser Collection*.

For more information, visit OLAY.com and follow on Instagram, TikTok, Facebook and X.

*7-year Review of Major Beauty Awards ending March 2026

Media Contact: [email protected]

SOURCE OLAY