NEW YORK, July 26, 2016 /PRNewswire/ -- Kenneth Cole announces the launch of Black Bold, the next evolution of the brand's iconic, signature fragrance, Kenneth Cole Black. Inspired by the fearless spirit of New York, Black Bold is the perfect scent for the man who will take on any challenge, regardless of the odds and who is brave enough to believe that they can make an impact. The new fragrance pushes boundaries with strength, power, and confidence. From the sleek, leather-like wrapped bottle design to the fragrance notes, Black Bold adds a dynamic new dimension to the Kenneth Cole fragrance collection. Intense. Determined. Unexpected. Now is the moment to FIND YOUR BOLD.
"For more than 30 years, the company has embraced the essence of New York – its boldness, its energy, and its diversity," said Kenneth Cole, Chairman and Chief Creative Officer of Kenneth Cole Productions. "I wanted Black Bold to do just that - to celebrate the confident individuals who are the protagonists in their own personal stories of resilience, optimism, and ambition."
Kenneth Cole collaborated with Master Perfumer Harry Fremont of Firmenich to craft a scent that embodies the feeling of a strong masculine exterior with a confident yet caring interior, reflecting the beauty of human strength. Black Bold features top notes of citrus and herbal tones, rounded out with a blend of ground nutmeg and a touch of lotus flower. Finished with elements of wood and leathery musks, the fragrance contrasts between dark and light and allows the boldness within to come to life.
The Black Bold advertising campaign was shot by photographer Gregory Harris in New York, NY, and features model and artist David Alexander Flinn. The campaign will be supported by a robust print and digital campaign.
With a sleek bottle design that stays true to the Kenneth Cole brand, Black Bold incorporates a luxe leather-like material in a modern silhouette. The bottle elements are inspired by Kenneth Cole menswear.
Eau de Parfum 3.4 oz – $76
Eau de Parfum 1.7 oz – $58
Eau de Parfum 1.0 oz – $46
Kenneth Cole Black Bold will be available at Kenneth Cole stores, KennethCole.com, Macy's, Macys.com, and other fine retailers beginning August 2016.
ABOUT KENNETH COLE PRODUCTIONS, INC.
Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. His global company, Kenneth Cole Productions, creates modern, functional, clothing, shoes, and accessories for inspirational urban lifestyles under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the name Gentle Souls. The company has also granted a wide variety of third party licenses for the production of men's and women's apparel, fragrances, watches, jewelry, eyewear, and several other accessory categories, including children's footwear. The company's products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website. Over 30 years ago, Kenneth Cole leveraged his passion and unique brand platform to make a meaningful impact on people's wardrobes, as well as communities in need. He did what others didn't and said what others wouldn't. Today, The Kenneth Cole Foundation remains committed to helping communities in need by supporting Collective Health, Civil Liberties, and Artistic Activism.
ABOUT PARLUX FRAGRANCES LTD
Parlux Ltd. is a leading global beauty company that designs, manufactures, markets and distributes prestige fragrances and related products. It is a wholly owned subsidiary of Perfumania Holdings, Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products (traded on the NASDAQ exchange as PERF). Through its various subsidiaries, Perfumania Holdings, Inc. holds the licenses for notable fragrance brands including Vince Camuto, Jessica Simpson, Rihanna, Kenneth Cole, Norell New York and Tommy Bahama, among others.
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SOURCE Kenneth Cole Productions, Inc.