Kenneth Cole Raises AWEARNESS to Fight HIV/AIDS and Announces amfAR Ambassador Cheyenne Jackson as an Official 'Change Agent'

NEW YORK, Nov. 19, 2010 /PRNewswire/ -- "Save A Hide…Wear A Rubber" this holiday season.  Fashion designer Kenneth Cole invites customers to join in the fight against HIV/AIDS with the launch of the new Kenneth Cole Rubber Accessory Collection.  

(Photo: http://photos.prnewswire.com/prnh/20101119/NY05038)

(Photo: http://www.newscom.com/cgi-bin/prnh/20101119/NY05038)

The Rubber Collection includes a line of must-have rubber accessories for him and for her that range in price from $18 to $198. Through the month of December, 100% of net profits from the sale of the Rubber Collection will be donated to AWEARNESS, The Kenneth Cole Foundation in support of amfAR, The Foundation for AIDS Research.  The collection is available at Kenneth Cole stores nationwide, and online at AWEARNESS.COM.

Cheyenne Jackson is being recognized as an official "Change Agent" by AWEARNESS, The Kenneth Cole Foundation, for his work as an international ambassador for amfAR.  A "Change Agent" is a social activist who strives to help educate and encourage others to get involved. "It's not enough to want change.  If you have the means to make a difference in someone's life you have a moral responsibility to do so," says Jackson.  The complete interview with Cheyenne Jackson as the featured AWEARNESS Change Agent can be viewed online at www.awearness.com. Cheyenne Jackson is an award-winning stage, film, and television actor who is currently appearing on NBC's 30 Rock and is a guest star on Fox's Glee.

Kenneth Cole's adage has been "What you stand for is more important than what you stand in."  Since 1985, Cole has been an advocate on behalf of AIDS research. He has often lent his creative voice to social messaging combating the stigma of HIV/AIDS.  As Chairman of amfAR, The Foundation for AIDS Research, he has worked tirelessly to help find a cure for the disease.

About AWEARNESS

AWEARNESS, The Kenneth Cole Foundation is a not-for-profit entity that raises awareness, increases prevention, supports education and eradicates stigma in the fight against HIV/AIDS.

About amfAR

Founded in 1985, amfAR is dedicated to ending the global AIDS epidemic through innovative research. With the freedom and flexibility to respond quickly to emerging areas of scientific promise, amfAR plays a catalytic role in accelerating the pace of HIV/AIDS research and achieving real breakthroughs. amfAR-funded research has increased our understanding of HIV and has helped lay the groundwork for major advances in the study and treatment of HIV/AIDS. Since 1985, amfAR has invested more than $307 million in its mission and has awarded grants to more than 2,000 research teams worldwide.

"Save a Hide…Wear A Rubber" -- The Rubber Collection includes: rubber rain boots, tote, duffel, iPad case, luggage tag, zip and bifold wallets, and a bracelet, with prices ranging from $18 to $198. The Collection is available at Kenneth Cole stores nationwide, and online at AWEARNESS.COM.

Men's Rubber Rain Boot

Retail: $98.00

Women's Rubber Rain Boot

Retail: $98

Rubber Tote

Retail: $158.00

Rubber Duffel

Retail: $198.00

Rubber iPad Case

Retail: $48.00

Rubber Luggage Tag

Retail: $18.00

Rubber Zip Wallet

Retail: $20.00

Rubber Bifold Wallet

Retail: $48.00

Rubber Bracelet

Retail: $58

SOURCE Kenneth Cole