Kenra Professional® Is Setting The New Standard For Smooth

INDIANAPOLIS, Sept. 24, 2013 /PRNewswire/ -- Kenra Professional® introduces another line to their existing product and service portfolio – Kenra Smooth™.  Kenra Smooth offers new freedom from the typical restrictions of professional smoothing systems while ensuring a safe and gentle formulation that is 100% compliant with OSHA regulations.

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"Safety was our number one priority in developing this smoothing system and consequently, we invested in extensive testing by independent clinical laboratories that provide testing services concerning OSHA regulations," said Tim McMeekan, Chief Executive Officer of Kenra Professional, LLC.  "Not only did the independent clinical laboratory follow the stringent testing necessary to establish full compliance, they performed additional testing to stress-test Kenra Smooth by creating worse case use scenarios.  We are proud to announce that all results were well below the OSHA limits. Simply put, we would not have launched this system if any of the testing results were near the OSHA regulatory limits."

Unprecedented performance and no lifestyle limitations

Kenra Smooth eliminates up to 99% of curl and frizz after the first use and protects the hair from damage. The results of this system can last for up to 60 shampoos and be combined with a cut, Kenra Color™ application and style immediately following the service—allowing stylists unprecedented flexibility compared with other systems and treatments on the market. Other systems require that the stylist send their client home with unpleasant smelling solution in their hair, the customer must wait multiple days before washing and styling their hair or there are limitations on other activities such as working out or swimming.  With Kenra Smooth, the stylist's customer can immediately resume all daily activities and live their life without any restrictions.  Kenra Smooth was also formulated to work with Kenra Color allowing for a Kenra Color application immediately after the Kenra Smooth service.

Consistent performance with an easy-­to-­use process

Kenra Smooth is supported by an education platform ensuring the system is simple, straightforward and easy-­‐to-­‐use. Kenra Smooth also uses a unique, patent-­‐pending applicator, which allows for precise, drip-­‐free control when performing the treatment, saving the stylist time and eliminating product waste.

"The applicator tool makes it a lot easier. We've done brushes and bowls with other systems and they've been very messy and time-­‐consuming. This tool makes it so much easier and the application is much smoother."—Anthony Lineberry, Master Stylist at Snips Salon & Spa (Indianapolis, IN)

A collection of after care products to protect and enhance the smoothing investment

The Kenra Smooth Anti-Frizz after care collection has been specifically designed for stylist's clients to maximize the long-­‐lasting results of their smoothing service.   All of the after care products have been designed to work with the professional Kenra Smooth system and have been tested by third party laboratories to ensure that they smooth the hair cuticle, reduce frizz for up to 48 hours and provide extreme thermal protection.

Availability

The Kenra Smooth service and after care products are available at professional salons nationwide. The Kenra Smooth system is available to stylists exclusively at Beauty Systems Group and Cosmoprof stores.  For additional information on service pricing and locations, please visit kenra.com.

About Kenra Professional, LLC

Kenra Professional, LLC is a professional hair care company that creates inner and outer beauty by giving women and men the trust and confidence to achieve their ultimate style. Through our main lines; Kenra®, Kenra Platinum®, Kenra Color® and Kenra Smooth™, the Kenra Professional Brand delivers trusted professional products that are high-quality and achieve outstanding results.

SOURCE Kenra Professional, LLC