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Kenshoo, der führende Anbieter und Hersteller von Digital Marketing Software, eröffnet im Januar 2012 ein Büro in Hamburg


News provided by

Kenshoo

Nov 23, 2011, 04:00 ET

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HAMBURG, Deutschland, November 23, 2011 /PRNewswire/ --

Kenshoo setzt seine europäischen Investitionen mit einem neuen Büro in Deutschland fort

Kenshoo, der führende Anbieter und Hersteller von Digital Marketing Software eröffnet am 1. Januar 2012 unter der Leitung von Frank Scheuerer, als Geschäftsführer, das Büro in Hamburg. Kenshoo gewährleistet damit vor Ort eine optimale persönliche Unterstützung der Agenturen und werbetreibenden Unternehmen in allen wichtigen Fragen und Aufgabenstellungen. Dies ist ein weiterer wichtiger Schritt in der Erschließung relevanter Ländermärkte.

Mit mehr als 23 Jahren Berufserfahrung arbeitete Frank Scheuerer für verschiedene Unternehmen in leitender Funktion, wie TUI, Lufthansa, Google, MindShare und Universal McCann.

Neben der Eröffnung des ersten deutschen Büros in Hamburg, startet eine Niederlassung in Paris, sowie an weiteren Orten in Großbritannien. "Die Eröffnung eines neuen Büros und der Aufbau eines professionellen Teams, um die Kunden von Kenshoo optimal persönlich zu betreuen und zu beraten, ist eine unglaubliche Herausforderung und spannende Aufgabe. Das Potential für Kenshoo in Deutschland ist riesig", sagt Frank Scheuerer.

Die von Kenshoo selbst entwickelte Digital Marketing Software unterstützt Agenturen und werbetreibende Kunden mit verschiedenen Features in unterschiedlichen Anwendungsbereichen. Kenshoo Enterprise mit einem intelligenten Bidmanagment-Tool, sehr umfangreichen Möglichkeiten des Reportings, der transparenten Darstellung aller Aktionen, einer Monitoring- sowie Alarm-Funktion und eines Forecast-Modells. Kenshoo Local ist die Plattform für klein- und mittelständige Unternehmen sowie für Franchise-Geber, die lokal mit Google AdWords werben wollen. Kenshoo Social vereinfacht die Buchung, das Monitoring, Tracking und Reporting für Social-Media-Kampagnen, wie bspw. für Facebook.

In über 100 Ländern wird die Kenshoo Universal Plattform bereits aktiv genutzt. Die Nutzung von Kenshoo reduziert u.a. die Arbeitszeit des Kampagnen-Managements um bis zu 50%. In Deutschland nutzen bereits Unternehmen wie Rebate Networks, OmnicomMediaGroup, One Advertising, Media Contacts oder Ogilvy die Digital Marketing Software von Kenshoo. Das Büro in Hamburg wird das Wachstum weiter vorantreiben.

Die europäische Zentrale befindet sich in London; zeitgleich wurde ein Büro in Paris eröffnet.

"Wir sind sehr zuversichtlich über unsere Erfolgsaussichten 2012 in Deutschland." Sagte Chris Ward, Kenshoo Managing Director Europa. Er fügt hinzu, dass das neue Büro und Team ein weiterer Schritt sind, um Kenshoo in Europa zu stärken und als Anbieter von Search und Social Media Technologie zu positionieren.

Über Kenshoo

Kenshoo entwickelt Digital Marketing Software für die Bereiche Search Marketing, Social Media und Online Advertising. Werbetreibende Unternehmen und Agenturen nutzen die verschiedenen Anwendungen, wie Kenshoo Enterprise, Kenshoo Local und Kenshoo Social. Über die Kenshoo Plattform wird jährlich ein Search-Budget in Höhe von 15 Mrd. US$ (12 Mrd. EUR) abgewickelt. Mit der Kenshoo Universal Plattform ist es möglich, die Ausgaben im Marketing, insbesondere Online Marketing, zu optimieren. 6 der 10 großen Hotelgruppen setzen Kenshoo ein, 7 der 10 Top-Reseller nutzen Kenshoo, 9 von 10 Werbeagentur-Netzwerke haben sich für Kenshoo entschieden.

Kenshoo hat weltweit 10 Büros. Finanzgebe sind Sequoia Capital und Arts Alliance. Mehr Informationen unter: http://www.Kenshoo.com.

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