Kenshoo Local Budget Management Increases Effectiveness for Managing High Volumes of Paid Search Campaigns
Innovative solution automatically reallocates budgets based on campaign performance to meet preset goals
Dec 07, 2010, 09:00 ET
SANTA CLARA, Calif., Dec. 7, 2010 /PRNewswire/ -- Kenshoo, a global leader in search marketing and online advertising technology, announced today the release of Kenshoo Budget Management as part of its Kenshoo Local suite of products. This new solution not only modifies paid search bids to meet budget guidelines, but also automatically adjusts daily spend limits, thereby enabling marketing service companies to effectively and efficiently manage thousands of individual campaigns.
The Kenshoo Local team will demonstrate its Budget Management solution at the Interactive Local Media (ILM) conference in Santa Clara, California from December 7 – 9 at booth 119. Kenshoo Local Budget Management shifts budgets to better performing campaigns while rolling over unspent budgets from one billing period to another to avoid over-spending and minimize under-spending. In addition to minimizing labor hours typically required to manually adjust campaigns, Kenshoo Budget Management improves speed-to-market, resulting in increased campaign effectiveness.
Unlike other offerings in the market, the Kenshoo Local solution is a pure technology platform, providing full control to anyone responsible for delivering high volumes of small campaigns. Available as part of the Kenshoo Local solution, Kenshoo Budget Management is designed precisely for organizations managing large volumes of SMB/SME, store, dealer, franchise or local campaigns, such as online directories, agencies, publishers and small business service providers.
Kenshoo Local, the first enterprise-level paid search technology platform for the local/SMB market, provides customers who provide marketing services with advanced automated campaign conversion optimization capabilities based upon both clicks and calls, in tandem with hyper-local targeting down to cities, neighborhoods, and postal codes. Kenshoo Local also provides the automation of meaningful reporting sent to each individual SMB or store.
"With paid search marketing now becoming mainstream as a means for local advertisers to reach their target audience, it's becoming increasingly more cumbersome for companies that manage these campaigns to generate reach and brand awareness while building the robust technologies required to execute successfully," said Sivan Metzger, General Manager of Kenshoo Local. "The new Kenshoo Local Budget Management solution will help our customers spend less time moving money between ads and more time working with their clients to find the next opportunity to grow their business."
Kenshoo provides a global technology platform for search marketing and online advertising. Kenshoo's digital marketing software delivers the control, automation and efficiency needed to make better investments across search, social and display campaigns. Advertisers, agencies, and marketing providers use the Kenshoo Enterprise™ and Kenshoo Local™ suites to direct over $15 billion in sales revenue and more than $1 billion in annual ad spend. Kenshoo's world-class engineering team creates SaaS solutions that power the 7 largest ad agency networks and 5 of the top 10 retailers. Kenshoo customers include such brands as Facebook, Havas Digital, Hitwise, iREP, Jobsite, John Lewis, LendingTree, Omnicom Media Group, Sears, SMG Search, and Zappos. Kenshoo operates in every major country from nine international locations and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.
About Kenshoo Local
Kenshoo Local™, a division of Kenshoo, is the first to empower marketing providers that cater to the local and SMB space with a robust and proven software solution boasting enterprise-level capabilities and scale. Designed to manage high volumes of SMB, franchise, dealer or store level campaigns efficiently and cost effectively, Kenshoo Local delivers advanced campaign management, automation, and optimization. Please visit www.KenshooLocal.com for more information.
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