SAN FRANCISCO and NEW YORK, April 16, 2013 /PRNewswire/ --
Kenshoo, the global leader in premium digital marketing technology, and CityGrid (http://www.CityGridMedia.com), a leading local content network, today announced a new partnership designed to help marketing providers manage and optimize ads on the CityGrid advertising network at scale within the Kenshoo Local (http://www.KenshooLocal.com) platform.
"Kenshoo Local's proven experience with large agencies, premier brands, and small to midsized businesses brings significant value to local marketers using the CityGrid network," said Jason Finger, CEO of CityGrid. "By combining Kenshoo's best-in-class marketing platform with CityGrid's leading ad network, marketers now have easy access to the most effective local advertising platform in the industry."
This partnership makes Kenshoo Local the first integrated local platform capable of directly managing CityGrid Places and reporting on CityGrid traffic alongside search engine marketing (SEM) campaigns. Marketers can utilize Kenshoo Local's robust automated reporting suite to create and analyze CityGrid and SEM campaigns side-by-side. The Kenshoo/CityGrid offering also provides a number of benefits for local marketers including ease of onboarding, bulk campaign management, enhanced reporting, and optimization across all SEM and local listings in a single dashboard.
"Our clients rely on Gruen to manage many different advertising channels," said Amy Buelow, senior account manager at Gruen. "We are excited to see CityGrid available through Kenshoo so we can improve efficiencies, performance and reporting for our campaigns."
"SMBs and multi-location brands like major retailers want more phone calls and in-store traffic, and plugging Kenshoo Local into CityGrid's hyper local and mobile traffic source enables our clients to achieve these goals and offers opportunities for more holistic optimization," said Will Martin-Gill, general manager of Kenshoo Search. "This partnership plays to the key strengths of our companies: CityGrid's leading local network and Kenshoo's leading user experience for campaign creation, reporting, analysis and optimization."
CityGrid is an online media company that connects web and mobile publishers with local advertisers by linking them through CityGrid®, its local content and advertising network. CityGrid Media owns and operates leading local consumer properties including Citysearch, Insider Pages and Urbanspoon. CityGrid Media is an operating business of IAC (NASDAQ: IACI). For more information, visit http://www.citygridmedia.com
About Kenshoo Local
Kenshoo Local is a digital marketing software solution designed specifically for organizations managing high volumes of locations, stores, small businesses, dealers, franchises, or other entities. From onboarding and development to optimization and reporting, Kenshoo Local makes it easy to mass-manage hundreds or thousands of search engine marketing campaigns and local listings at scale. Multi-presence advertisers, SMB marketing providers, technology platforms, agencies, and publishers use Kenshoo Local to automate their programs and improve performance. Kenshoo Local is an operating unit of Kenshoo, a global leader in premium digital marketing technology directing more than $25 billion in annual sales revenue for clients such as Deluxe, Havas, Haystak Digital Marketing, Meltwater Reach, OMD, Performics, Possible, Resolution Media, Sears, SIM Partners, Starcom MediaVest Group, Tesco, Walgreens, and Xcite Media Group. Please visit KenshooLocal.com for more information.