SAN FRANCISCO, February 13, 2014 /PRNewswire/ --
Kenshoo (http://www.Kenshoo.com), the global leader in predictive media optimization technology, today revealed a prototype of its new mobile application, Kenshoo Anywhere, at the K2 innovation event in Half Moon Bay, California. The app provides Kenshoo clients easy access to custom reporting dashboards, with the ability to view performance reports across various digital marketing assets and metrics. Through Kenshoo Anywhere, marketers can quickly analyze campaign data, identify opportunities for optimization, and collaborate with team members.
"We are always looking for ways to maximize the value of our client's digital marketing investments and improve the performance of our team. Having quick, easy access to client campaign activity against goals is invaluable for both our executive team and our managers alike," said Jorie Waterman, Head of Performance Channels at eBay Enterprise. "Being able to monitor pacing against goals across our portfolio of clients from any location and instantly send reports and adjustments to the team makes this possible."
Kenshoo recently released a case study with eBay Enterprise demonstrating an 80% increase in return on investment for eco-friendly jewelry retailer, Alex and Ani through Kenshoo Social Demand-Driven Campaigns. By automatically creating Facebook ads based on demand signals from paid search, Product Listing Ads, and merchant inventory feeds, Kenshoo delivered an unprecedented 44x lift in revenue.
"Advertising competition continues to heat up and Kenshoo is always looking for ways to innovate and help our clients win," said Israel David, SVP Technology at Kenshoo. "With Kenshoo Anywhere, our clients can monitor campaigns any time, any place, and take advantage of our cross-channel algos and automation to get a leg up."
Kenshoo has a long track record of being first-to-market with innovative digital marketing technology solutions. Kenshoo was recently named the sole leader in a Social Ad Platforms evaluation by independent research firm, Forrester Research Inc. in The Forrester Wave™: Social Advertising Platforms, Q4 2013 after previously being named the sole leader in The Forrester Wave, Bid Management Platforms, Q4 2012. The new Kenshoo mobile app extends this market-leading technology to advertisers anywhere.
Kenshoo Anywhere is now available to select marketers in limited beta release and will be accessible for all Kenshoo clients through the Apple iPhone app store in Q2, 2014.
A recent white paper published by Kenshoo, "Added Value: Facebook Advertising Boosts Paid Search Performance," demonstrated for the first time the direct, positive impact of Facebook advertising on paid search marketing performance. The study found a 30 percent higher paid search return on ad spend and a 24 percent higher paid search average order value for campaigns in which target audiences were exposed to both paid search and Facebook advertising. Kenshoo Anywhere can help marketers efficiently and effectively manage these increasingly valuable and intertwined campaigns from a single convenient location.
Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath to direct more than $200 billion in annualized online client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Google, Bing, Yahoo, Baidu, Twitter, Facebook, Facebook Exchange, and SDK for Mobile Measurement. Kenshoo powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 22 international locations and is backed by Sequoia Capital, Arts Alliance, and Tenaya Capital. Please visit http://www.Kenshoo.com for more information.
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