Kentucky Office of Highway Safety Adopts Reflection Band, LLC's Innovative Rear View Mirror Accessory reflectionband® for Statewide Distracted Driving Campaign in 2015
DALLAS, April 28, 2015 /PRNewswire/ -- Reflection Band, LLC announces their formal partnership with the Kentucky Office of Highway Safety (KOHS) through their adoption of reflectionband®. The Kentucky Office of Highway Safety has officially become the second state agency in the U.S. to adopt a custom manufactured reflectionband® to complement and enhance their statewide distracted driving "YOU DRIVE. YOU TEXT. YOU PAY" campaign in FY 2015.
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What is reflectionband®?
Reflectionband® is a brand new, never before seen or manufactured, automotive after-market accessory that is applied and affixed to the rear-view mirror frame of ANY year, make, and model of automobile or truck that is custom manufactured to the customers exact color, font, graphics, and messaging specifications. reflectionband® is Patents Pending.
"The overall goal of our office is to save lives and reduce injuries on our roadways," KOHS Executive Director Bill Bell said. "It's no secret that with the advancement of technology, distracted driving has become a major issue for our drivers. We hope when they glance in the rear-view mirror, this will be a quick and unobtrusive reminder to pay attention behind the wheel."
"We are very honored and excited to partner with the Kentucky Office of Highway Safety," said Frank J. Rosello, Co-Founder and CEO of Reflection Band, LLC. "There is not a product that exists in the world today like reflectionband® that provides an inexpensive and non technological means to safely display messages like "Don't Text and Drive" inside of a vehicle serving as a constant visual reminder to deter drivers from engaging in this behavior while driving, which will eventually reduce the number of crashes and save lives."
According to the National Highway Traffic Safety Administration (NHTSA), distracted driving related automobile crashes and death rates continue to increase throughout the country.
reflectionband® holds the promise to inspire safe driving behaviors, especially with young drivers.
About Reflection Band, LLC
Reflection Band, LLC has developed a brand new, never before seen or manufactured, automotive after-market accessory reflectionband® that is applied and affixed to the rear-view mirror of ANY year, make, and model of automobile or truck. Our mission is to deliver to consumers, companies, government agencies, and non-profit organizations THE product that safely displays custom messages or themes inside any passenger car or truck to reflect upon, Take It To The Road®, and save lives! reflectionband® is Patents Pending.
To learn more, go to www.reflection-band.com.
About KOHS
The Kentucky Office of Highway Safety develops an annual Highway Safety Plan utilizing data to identify problem areas and safety concerns throughout the state. Goals and objectives are created to reduce fatalities, injuries and crashes through distribution of federal grants, promotion of federally-funded awareness campaigns, and coordination of educational programs in schools and communities.
To learn more, go to http://transportation.ky.gov/Highway-Safety
Contact:
Frank J. Rosello
(469) 285-1054
SOURCE Reflection Band, LLC
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