UPPER SADDLE RIVER, N.J., Aug. 17, 2015 /PRNewswire/ -- Kenwood and De'Longhi, global leaders in food preparation, kitchen machines and espresso machines, announced today that it is the exclusive small appliance partner of Plated, a premium, cook-at-home dinner delivery service. According to research1, 79% of consumers say they enjoy cooking yet two-thirds of calories are consumed outside the home. The partnership between Plated, Kenwood and De'Longhi joins together like-minded brands that help Millennials feed their hunger for experimenting and exploring in the kitchen as they prepare delicious meals and espresso-based drinks at home.
"Cooking and entertaining at home brings consumers such pleasure and both are inherent to the DNA of our brands," said Mike Prager, President and CEO, De'Longhi Group NA. "We are excited to enter into this partnership with Plated as part of our efforts to bring a sophisticated level of convenience and fun to the home with innovative, high-performing and beautifully designed products."
The partnership includes an integrated marketing mix featuring e-blasts, in-store offers, digital advertising, content generation, offline events and co-branded integrations. De'Longhi and Kenwood will also join Plated as it embarks on a cross country tour in nine key markets this summer and fall. Outfitted with a fully functional kitchen and espresso bar, the "Road To Discovery" airstream tour will include cooking demonstrations featuring Kenwood and De'Longhi products, food tastings, and talks by local tastemakers. De'Longhi barista partner and 2014 U.S. Barista Champion, Laila Ghambari, will also be at select locations to educate consumers on coffee culture. Many consumers can be intimidated by brewing their own espresso drinks at home, so De'Longhi, with the help of Laila, will set out to change this misconception with helpful tips, tricks and techniques. The tour is open to the public and kicks off on August 22 in San Francisco and ends in New York.
"Plated was founded on the premise that the more people cook, the better they live," said Nick Taranto, co-founder and co-CEO, Plated. "We see partnerships with brands like Kenwood and De'Longhi as an extension of this philosophy. Together, we're equipping people with the know-how and high-quality ingredients to easily make delicious meals at home, while discovering foods and techniques they may not have thought of before."
Across the world, Kenwood is known as the expert in food preparation due to its British heritage of unsurpassed quality, superior performance, and meticulous and timeless design. In 2015, Kenwood will introduce the MultiPro Excel food processor. The appliance streamlines meal prep thanks to its built in scale, auto-sense function, and stainless steel slicing and shredding discs.
For more than a century, De'Longhi has blended Italian-inspired form and function, style and performance in the small appliance category. Whether creating an authentic cappuccino in the morning or a double shot of espresso for an afternoon pick me up, De'Longhi enables consumers to simply create barista or cafe-quality espresso beverages at home anytime. This month, De'Longhi will introduce the latest addition to its best-selling Lattissima line with the Lattissima Touch, combining innovative one-touch technology with Nespresso's convenient espresso capsules to easily brew up deep flavor and rich, long-lasting foam.
Launched in June 2012, Plated is a national, cook-at-home dinner delivery service, making the aspiration of cooking and eating sustainable, locally sourced food a reality for busy Americans. Each week, customers choose from an innovative menu of 11 recipes and desserts, with options for vegetarians, and meat and seafood lovers, and delivers all of the fresh, pre-portioned ingredients needed to cook chef-designed recipes at home. Plated is headquartered in New York City with four regional fulfillment centers in New York, Illinois, California, and Florida. For more information, please visit www.plated.com and foodwiththought.plated.com
ABOUT DE'LONGHI GROUP
The De'Longhi Group is based in Treviso, Italy and is on the forefront of the small domestic appliance category with a range of premium products under 3 internationally renowned brands; De'Longhi, Kenwood and Braun. The De'Longhi Group is committed to continuing their mission to create exceptional products that improve the lives of the consumer through innovative technologies and unparalleled design.
The De'Longhi brand is based in Treviso Italy and is #1 globally in espresso & comfort products. Highest quality, high Italian design and meaningful product innovations are the core values of the De'Longhi brand. De'Longhi is present in over 123 countries and creates products in three main categories: espresso, specialty cooking and home comfort. After more than a century of perfecting its products, De'Longhi remains committed to creating innovations that bring convenience and style into every customer's home; making the everyday better. For more information visit www.delonghi.com
The Kenwood brand is based in Havant, England and is #1 globally in food preparation. The brand has provided expertise in the kitchen since 1947. Kenwood designs premium, quality kitchen appliances from the hero product "Cooking Chef," a kitchen machine with induction cooking to food processors, blenders, hand blenders and juicers. The brand was launched in the fall of 2012 in Canada and the fall of 2013 in the US. Kenwood has presence in over 40 countries and creates over 200 different products; improving their customers' experience in the kitchen by making it both easier and more rewarding. The only limit is your imagination. For more information visit www.kenwoodworld.com
1 Plated research
CONTACT: Alicia Clarke, Current Lifestyle Marketing, email@example.com
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SOURCE De’Longhi Group