Kérastase Introduces Anja Rubik as the Face of "Visions of Style II" for L'Incroyable Blowdry

Dec 15, 2015, 07:58 ET from Kérastase

PARIS, December 15, 2015 /PRNewswire/ --

Kérastase announces today that Anja Rubik, one of the world's most in-demand supermodels, as well as a creative powerhouse and magazine editor-in-chief, is the face of the Kérastase "Visions of Style II" campaign. This transformational photo series, a collection of 10 images depicting dynamic new hairstyles, brings to life the groundbreaking new product L'Incroyable Blowdry.

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Anja is renowned for her versatile work in fashion, beauty and beyond. Born in Poland and raised across three continents, today she is a veritable icon who is sought after by the most esteemed designers and prestigious brands. Her work ranges from the fashion runway to international magazine covers, editorial shoots, luxury advertisements and fashion-oriented television programs around the world. She is an immense creative talent and, beyond the realms of fashion and beauty, Anja has also built her reputation as founder and editor-in-chief of her own art-themed annual print magazine named "25", and as creator of her fragrance, "Original."

"Anja Rubik is a transcendent beauty with audacious style. She is a woman of boundless talent, and inspires through her multi-faceted forms of creative expression. For these reasons, we are very proud to welcome Anja as the face of Visions of Style II for L'Incroyable Blowdry," says Vincent Nida, Kérastase General Manager. "A woman's hair is an expression of her identity. Anja's transformation into these ten personalities shows how a woman can use her hair to highlight different aspects of her identity and femininity. Anja captures this perfectly through her sophisticated, diverse and worldly nature."

"I've been faithful to Kérastase products for many years. I'm so happy to be the face of Visions of Style II because Kérastase reflects my personality. There is a truly unique, luxurious quality to the brand, as well as a transformative element," says Anja Rubik. "For me, it's important to grow and constantly change and evolve. I love that L'Incroyable Blowdry empowers you to be whomever you want to be by making it so easy to style and restyle your hair."

Now, with the innovation of L'Incroyable Blowdry and the talent of visionary hairdresser Luigi Murenu for Kérastase, Anja transforms herself yet again to embody the styles made possible by this versatile product. Visions of Style II is the collection featuring these ten exquisite looks, La Rebelle, L'Ambitieuse, L'Enigmatique, La Romantique, La Bohème, L'Intemporelle, La Flamboyante, La Sensuelle, L'Audacieuse, L'Impulsive, each one with its own distinct personality, allowing women to be whoever they want to be, any day of the week.

L'Incroyable Blowdry by Kérastase is a new reshapeable heat lotion that makes blowdrys last longer by providing optimal shapeability and infinite options to style and restyle, all with no stiffness and perfect results. L'Incroyable Blowdry features Stimuli Responsive Styling, the very first launch of this patent-pending reshapeable microwax technology. The product's micro particles are stimulated by heat such as a blowdryer, which locks the hairstyle in. The micro particles can then be reactivated without reapplying product for multiple restyling opportunities. More than perhaps any other styling product, L'Incroyable Blowdry is the supreme embodiment of the "Kérastase touch": soft and never stiff, hair is luscious, infused with life and movement, all while maintaining unprecedented styling power. L'Incroyable Blowdry will be available in Kérastase salons from February 2016.


About Kérastase 

Since 1964, Kérastase represents the finest in luxury care for hair, setting new standards in professional haircare and styling products distributed through selected salons, where hair is analysed in detail and the whole process becomes a ritual of beauty and well-being. Kérastase meets the expectations of women thanks to L'Oréal Advanced Research which selects its most advanced technology for the Kérastase Collection: Kérastase products are unique, avant-garde formulas with innovative ingredients. Women aspire to Kérastase for the ultimate in haircare and styling and the ultimate in beautiful hair. Kerastase.com / Instagram: @kerastase_official / Facebook: facebook.com/Kerastase / Youtube: http://www.youtube.com/user/Kerastaseworldwide

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SOURCE Kérastase