Kerio Technologies Achieves Global Consistency and Campaign Insight with Marketo

SAN MATEO, Calif., Sept. 10, 2014 /PRNewswire/ -- Marketo Inc. (NASDAQ: MKTO), the leading provider of marketing software, today announced that Kerio Technologies Inc., a provider of unified collaboration, communications and security solutions, has deployed Marketo to drive global campaign consistency and provide insights to its marketing teams worldwide. Marketo has enabled Kerio Technologies to easily clone campaigns for regional deployment in multiple languages, measure marketing's contribution to the sales funnel and lower its cost of customer acquisition.

Kerio Technologies wanted to globalize and standardize its campaign execution and needed technology that integrated seamlessly with Salesforce and its other internal sales systems. The company's implementation of Marketo was highly customized and based on its specific data requirements and products. This included a multiple number of tenants with different Marketo IDs.

"Marketo has helped us centralize our global marketing efforts and streamline the efficiency of our demand generation team as it gives us the ability to easily clone campaigns for regional deployment and gain a greater understanding as to the performance of specific programs," said Carey Bond, senior marketing manager at Kerio Technologies. "Russia, for example, is a big market for us and we're able to use Marketo to deliver campaigns in multiple languages."

Marketo also delivers more granular insight on specific campaign performance which is then shared amongst global marketing team members and fed into the sales funnel.

"Marketo helps us demonstrate tangible benefits to the sales team. We're able to cite how many qualified leads marketing has delivered, how many of those leads have generated opportunities and how much of the funnel has been directly influenced by marketing," added Bond. "Marketo's analytics capabilities give us insight into where we can improve leads through better nurturing. It also helps us reduce the cost of customer acquisition, understand the cost per lead and increase the number of opportunities captured on our website. We weren't able to do this previously."

About Kerio Technologies

Innovating in Internet security since 1997, Kerio Technologies Inc. provides unified collaboration, communications, and security solutions for businesses and organizations worldwide that prefer a simpler approach to IT. Kerio is headquartered in San Jose, California and has offices in the United Kingdom, the Czech Republic, Australia and Russia. Kerio has more than 6,000 channel partners that support more than 60,000 customers in more than 108 countries. www.kerio.com

About Marketo

Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today's digital, social, mobile and offline channels, Marketo's® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 320 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

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SOURCE Marketo