Ketchum Earns a Spot on 2010 InformationWeek 500 List of Top Technology Innovators Across America

PR Agency Honored for Paperless Initiative

Oct 06, 2010, 11:47 ET from Ketchum

MONARCH BEACH, Calif., Oct. 6 /PRNewswire/ -- Global public relations agency Ketchum today announced that it was named to this year's InformationWeek 500, an annual listing of the nation's most innovative users of business technology. This marks the agency's second consecutive year on the list, and Ketchum remains the only public relations agency to be awarded the honor. The 2010 list was revealed at a gala awards ceremony at the exclusive InformationWeek 500 Conference taking place in September at the St. Regis Monarch Beach Resort, Dana Point, Calif.

"Ketchum strongly believes in providing value-added services through its information technology function, both internally and for the benefit of our clients," said Andy Roach, Ketchum partner and chief information officer. "It's an honor to be recognized by InformationWeek and to be listed among such distinguished, innovative organizations."

One of the innovative projects landing Ketchum on the coveted list is its centralized vendor invoicing initiative, which transformed the agency's paper-intensive accounts payables process into an automated, paperless system. The custom system, developed and deployed by Ketchum's information technology and finance teams, has greatly improved the payables process for Ketchum, its vendor partners and its clients. The initiative also has reduced paper consumption from copies by more than 50 percent, one of the key facets of Ketchum's global sustainability initiative, which includes enacting policies to reduce waste, increase energy efficiency and promote sustainable business practices with employees.

"For 22 years, the InformationWeek 500 has honored the most innovative users of business technology," said InformationWeek editor in chief Rob Preston. "As we start to emerge from the worst recession in decades, the IT focus is now on driving growth — new sources of revenue, new relationships with customers, even new business models. This year's ranking placed special emphasis on those companies and business technology executives leading that charge."

InformationWeek identifies and honors the nation's most innovative users of information technology with its annual 500 listing and also tracks the technology, strategies, investments and administrative practices of America's best-known companies. Top winners have included:  CME Group, Conway, National Semiconductor, Kimberly-Clark, Hilton Hotels and Unum. The InformationWeek 500 rankings are unique among corporate rankings as it spotlights the power of innovation in information technology, rather than simply identifying the biggest IT spenders.  

Additional details on the InformationWeek 500 can be found online at  

About Ketchum

A communications innovator, Ketchum ranks among the largest global communications consultancies and leads the industry in the U.K. and continental Europe as Ketchum Pleon. With five global practices – Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology – and specialty capabilities that include Access Communications (high- and consumer-tech PR), Concentric Communications (experiential marketing, events and meetings), MMG (clinical trial recruitment), Ketchum Global Research Network, Ketchum Sports & Entertainment, and Ketchum Pleon Change (change management and workplace communications), Ketchum leverages its marketing and corporate communication expertise to build brands and reputations for clients. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE: OMC), visit

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The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow – from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like (security), (application architecture), (networking and communications) and (cloud computing). The network also provides focused content for key IT audiences, such as CIOs, developers, SMBs and IT Support Managers via InformationWeek Global CIO, Dr. Dobb's, InformationWeek SMB, and HDI respectively, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare sites. Content is at the nucleus of our information distribution strategy, and the network provides a deep and rich portfolio of decision-making tools and peer based research through InformationWeek Analytics, the leading service for peer-based IT research and analysis. IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions.  The InformationWeek Business Technology Network is part of UBM TechWeb.

SOURCE Ketchum