Ketchum, Fashion Revolution and BBDO Group Germany Win Bronze PR Lion at Cannes Lions International Festival of Creativity
NEW YORK and CANNES, France, June 24, 2015 /PRNewswire/ -- Leading global public relations agency Ketchum was honored with a Bronze Cannes Lion award for work on behalf of Fashion Revolution during the PR Lions award ceremony, which was held last night at the 62nd annual Cannes Lions International Festival of Creativity in Cannes, France. This latest award brings the firm's total to 15 Cannes Lions.
"The Cannes Lion represents the very best in creative marketing from across the globe, and it's thrilling to see the names of our client's campaign engraved on that trophy," said Rob Flaherty, senior partner, CEO and president of Ketchum. "I am proud that Ketchum was not only one of the first PR firms to win a Cannes Lion award in 2009, but six years later we continue to be recognized – not just among other PR firms but among firms across the entire marketing communications spectrum."
Ketchum, Fashion Revolution and BBDO Group Germany won the Bronze PR Lion for "The 2-Euro T-Shirt – A Social Experiment" in the Charity and Not-for-Profit category.
Ketchum and its clients also were shortlisted in an additional 11 categories across four award programs – PR, Promo & Activation, Creative Effectiveness and Outdoor:
PR Lions
AUDIENCE TARGETING AND ENGAGEMENT
"Pretzel Bacon Cheeseburger – YES, YES, YES"
Wendy's with VML and Ketchum
AUTOMOTIVE AND TRANSPORT
"The Dancing Traffic Light"
Daimler AG with BBDO Group Germany and Ketchum Pleon
CELEBRITY ENDORSEMENT
"Pretzel Bacon Cheeseburger – YES, YES, YES"
Wendy's with VML and Ketchum
CHARITY AND NOT-FOR-PROFIT
"Unpaid Spokesperson"
truth campaign with Ketchum, 72andSunny and Assembly
EVENTS AND EXPERIENTIAL
"The 2-Euro T-Shirt – A Social Experiment"
Fashion Revolution with Ketchum Pleon and BBDO Group Germany
EVENTS AND EXPERIENTIAL
"The Dancing Traffic Light"
Daimler AG with BBDO Group Germany and Ketchum Pleon
INTEGRATED CAMPAIGN LED BY PR
"Cheeteau"
Frito-Lay with Ketchum
RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING)
"#APearForAnApple"
Samsung Electronics Belgium with Ketchum and Content Cowboys
Promo & Activation Lions
USE OF PROMOTIONAL EVENTS AND STUNTS
"The 2-Euro T-Shirt – A Social Experiment"
Fashion Revolution with BBDO Group Germany, Ketchum and UNIT9
Creative Effectiveness Lions
"Pretzel Bacon Cheeseburger – YES, YES, YES"
Wendy's with VML, Ketchum, Starcom Mediavest Group and Liquid 9
Outdoor Lions
INTERACTIVE OUTDOOR EXPERIENCES
"The 2-Euro T-Shirt – A Social Experiment"
Fashion Revolution with BBDO Group Germany, Ketchum and UNIT9
The Cannes Lions International Festival of Creativity was established in 1954 and is generally viewed as the pinnacle event of the annual awards season for the global communications industry. A delegate from Ketchum or one of its affiliate agencies has served on the PR Lions jury since 2009, the first year public relations was included in the competition.
In 2009, Ketchum was honored with one of the first-ever Gold PR Lions for its "Häagen-Dazs Loves Honey Bees" campaign in the Corporate Responsibility and Environmental Issues category. In 2011, Ketchum, as part of OneVoice, won a Silver PR Lion in the Technology and Manufacturing category on behalf of Philips for its "Parallel Lines" campaign. In 2013, Ketchum won seven PR Lions and two Promo & Activation Lions across nine different categories. And in 2014, Ketchum won two PR Lions and one Promo & Activation Lion across three categories.
The Cannes Lions are the latest in a series of top honors recently awarded to Ketchum. Earlier this month, Ketchum won four Silver Anvil awards, bringing its all-time total to 163, more than any other firm. In May, Ketchum won a total of 10 SABRE Awards at the Americas and EMEA SABRE Awards events. In March, Ketchum and its clients won two awards at the PRWeek Awards in New York, and in April the firm won Global Non-profit Campaign of the Year at the PRWeek Global Awards in London.
62nd Cannes Lions International Festival of Creativity, June 21 to 27, 2015, Cannes, France
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 37,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness, Creative Data and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 12,000 delegates from 95 countries attend a week-long program of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.
About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 15 Cannes Lions and an unprecedented four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of the DAS Group of Companies, visit www.ketchum.com.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
SOURCE Ketchum
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