Ketel One® Vodka Launches the Ketel One Cup Golf Tournament

Seven local tournaments across the country culminating with the national Ketel One Cup Championship

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Apr 14, 2011, 01:53 ET

NEW YORK, April 14, 2011 /PRNewswire/ -- To honor one of the most cherished sports, Ketel One Vodka is launching the inaugural Ketel One Cup golf tournament. Teeing off this summer, the Ketel One Cup will take place in seven cities, at some of the country's most prestigious golf courses, where amateur teams will vie for a chance to play in the national tournament this fall.

To compete for one of the 25 available spots in each regional tournament, consumers will register their team of four on the Ketel One Facebook page (www.facebook.com/KetelOne) and answer a few simple questions. To ensure their foursome makes it in the tournament, each team will have to earn votes from their Facebook friends in order to move to the top of the leader board. The final teams with the most votes and the best submission form in each market will be announced on June 10th.

Playing in a four-person shamble format, each member tees off and then plays individual stroke play until each group member has holed out. Two winning teams will be selected at each tournament to advance to the national Ketel One Cup championship: one with the best overall score, and one closest to the pin winner.

"Golf is a sport with a timeless appeal and unmatched contemporary style," said Ed Bello, Brand Director of Ketel One Vodka. "The Ketel One Cup is a unique tournament that allows groups of friends to honor camaraderie and have a quality round together."

In addition to the seven local tournaments, Ketel One is partnering with the World Golf Tour (WGT) to host a nationwide virtual tournament. Kicking off on June 1st the tournament provides the opportunity to play virtually on one of the world's premiere golf courses. The winner of the virtual tournament will be announced on August 5th and awarded a spot to participate in the Ketel One Cup national game.

By utilizing a virtual component to a real-life game, Ketel One is entering unchartered territory that very few brands have conquered before. The virtual tournament will allow anyone in the country to participate in the Ketel One Cup and live the luxury experience from their own home.

The national tournament will be held from October 28th-30th at TPC Sawgrass in Ponte Vedra Beach, Fla., where 15 foursomes will compete for the championship title of the Ketel One Cup. The winning foursome will receive a dream golf trip of their choice, including four days, three nights and three rounds of golf at one of the following destinations - Bandon, Ore., Kohler, Wis., Pebble Beach, Calif., or Pinehurst, N.C.

For more information on Ketel One Vodka and the Ketel One Cup, please visit www.Facebook.com/KetelOne.

KETEL ONE CUP DATE AND LOCATION DETAILS

July 19th-Hartefeld National Golf Course, Avondale, Pa.

July 26th-Arnold Palmer's Bay Hill Club & Lodge, Orlando, Fla.

August 1st-Galloway National Golf Course, Galloway, N.J.

August 8th-The Glen Club, Glenview, Ill.

August 17th-Bethpage Red Course, Farmingdale, N.Y.

September 12th-TPC Boston, Norton, Mass.

September 19th-Kierland Golf Club, Scottsdale, Ariz.

Nationals: October 28th-30th-, TPC Sawgrass, Ponte Vedra Beach, Fla.

ABOUT KETEL ONE® VODKA

With ten generations of Nolet family distilling passion and expertise, the KETEL ONE® brand is built on one-to-one conversations with the bartending community. Launched in the United States in the early 1980s, Carolus Nolet Sr. was inspired by original recipes and techniques of his ancestors when he created the recipe for and distinctive personality of KETEL ONE vodka.

KETEL ONE vodka is a sophisticated and crisp, wheat-based, super-premium blend crafted from small batches, using copper pot stills as a part of the process. The original coal-fired pot still, Pot Still Number 1, otherwise known as “Distilleerketel # 1”, is the inspiration for the name of this Dutch vodka.

Each final production of KETEL ONE vodka is approved by a member of the Nolet family prior to bottling.

After extensive research, KETEL ONE CITROEN® vodka was launched in 2000, created by infusing KETEL ONE vodka with citrus essential oil essence. Two different types of lemon from Sicily give the vodka a lively, rich sweetness, whilst one variety from Spain gives a full, distinctive taste. Lemon from Guinea, West Africa results in a more intense character, whilst two varieties of lime from the Caribbean give KETEL ONE CITROEN vodka an incredible note of freshness.

In 2008, the Nolet Group created a 50/50 joint venture company with Diageo, KETEL ONE Worldwide B.V., to import, sell, market and distribute KETEL ONE vodka and KETEL ONE CITROEN vodka and to maximize global growth potential for the KETEL ONE brand.

KETEL ONE, KETEL ONE CITROEN, and the associated logos are trademarks of Double Eagle Brands N.V.

ABOUT DIAGEO

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

Please enjoy Ketel One® responsibly.

SOURCE Ketel One