Keurig Dr Pepper and Disney Advertising Join Forces to Redefine the Playbook for Connected Consumer Experiences

This season includes first-of-its-kind digital and broadcast activations that immerse Dr Pepper into college football culture and lead the evolution of shoppable storytelling

BURLINGTON, Mass. and FRISCO, Texas, Aug. 28, 2025 /PRNewswire/ -- Keurig Dr Pepper (NASDAQ: KDP) today announced a strategic advertising collaboration with Disney Advertising that will redefine the connected consumer experience. The companies will deliver groundbreaking personalized experiences at every touchpoint of the consumer journey through a unique integration of fandom, media and shopper insights.

"This expanded partnership with Disney allows us to pioneer smarter, more meaningful connections with fans with the right message at the right moment," said Drew Panayiotou, Chief Marketing Officer at Keurig Dr Pepper. "Dr Pepper's deep-rooted connection to college football, paired with Disney's unmatched storytelling and data capabilities, will allow us to turn attention into action and authentically integrate into culture, not interrupt it. We're excited to keep pushing boundaries and delivering one-of-a-kind brand activations that fuel sharper insights, create more shoppable experiences and move both our fans and our business forward."

This significant evolution to the partnership between Disney Advertising and Keurig Dr Pepper builds on years of successful co-innovation between the brands. It kicks off with bold new activations with Dr Pepper® that keep its decades-long connection to college football modern and relevant – including creative sponsored content across marquee sports programming, augmented reality in-game integrations and precision marketing powered by retail and consumption data.

"Disney's collaboration with Keurig Dr Pepper takes the rich tradition of college football fandom to the next level, by combining our unmatched storytelling, multi-platform reach, and deep fan insights with Dr Pepper's decades-long connection to the sport," said Rita Ferro, President, Global Advertising, Disney. "We're creating new ways for brands to live authentically within the moments fans love most. Together, we're proving that the most powerful connections happen when content, culture, and commerce work seamlessly to deliver truly memorable experiences."

Initial elements of the evolved partnership include:

• Expanded Content Integrations: Dr Pepper and ESPN's Pat McAfee will bring fresh energy to college football coverage through weekly integrations during The Pat McAfee Show's signature commercial-free hour. In addition, a new documentary-style social series will spotlight the 17-year legacy of the Dr Pepper Tuition Giveaway and feature behind-the-scenes stories of past winners—from their preparation and moment of victory to how their lives have changed since.
• Mixed Reality Broadcast Innovation: As part of a trailblazing new brand activation, Dr Pepper's iconic Fansville series, the popular satirical episodic drama set in a fictional college town now entering its eighth season, will be integrated directly into live college football broadcasts for the first time ever using mixed reality. This dynamic innovation will allow fans to experience the drama of Fansville in real time—on the field, in the stands and across screens— transforming sport and story into one.
• Strategic Talent Amplifications: Disney and Dr Pepper will continue delivering fan-first experiences throughout the season, tapping into ESPN's unmatched bench of talent. Dr Pepper, the originator and trademark holder of "Playoffuary"—the term defining the pivotal stretch between the College Football Playoff Semifinals and the CFP National Championship game—will also collaborate with ESPN's on-air commentators to celebrate and elevate fan engagement around this signature period.
• Precision-Powered Connections: KDP will unlock a powerful new audience intelligence capability by combining its proprietary insights and models with rich retail data and Disney's college football fan insights. This novel data integration aligns consumer behavior with rich audience signals that will allow KDP to deliver personalized content that resonates more deeply and drives measurable results.

About Keurig Dr Pepper
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. With annual revenue of more than $15 billion, we hold leadership positions in beverage categories including carbonated soft drinks, coffee, tea, water, juice and mixers, and have the #1 single serve coffee brewing system in the U.S. and Canada. Our innovative partnership model builds emerging growth platforms in categories such as premium coffee, energy, sports hydration and ready-to-drink coffee. Our brands include Keurig®, Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, Snapple®, 7UP®, Green Mountain Coffee Roasters®, GHOST®, Clamato®, Core Hydration® and The Original Donut Shop®. Driven by a purpose to Drink Well. Do Good., our 29,000 employees aim to enhance the experience of every beverage occasion and to make a positive impact for people, communities and the planet. For more information, visit www.keurigdrpepper.com and follow us @KeurigDrPepper on LinkedIn and Instagram. 

About Dr Pepper®
Dr Pepper®, a brand of Keurig Dr Pepper, Inc. (KDP), is the oldest major soft drink in the United States. Since 1885, the twenty-three flavors of Dr Pepper® have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Diet, Caffeine Free, Cherry, Zero Sugar, Cream Soda, Blackberry, and Strawberries & Cream varieties. For more information, visit DrPepper.com or keurigdrpepper.com. For the brand's latest news and updates, follow Dr Pepper® at Facebook.com/DrPepper, Instagram.com/DrPepper or TikTok.com/DrPepper.

About Disney Advertising
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company's entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.

SOURCE Keurig Dr Pepper