Kevin Iredell Joins Donovan Data Systems as Director of Marketing

NEW YORK, May 26, 2011 /PRNewswire/ -- Kevin Iredell has joined Donovan Data Systems (DDS) as director of marketing, a new position at the leading provider of software and systems for the advertising industry in North America and Europe.

Iredell is responsible for the company's marketing and public relations as it expands its core advertising technology business into new markets worldwide.

"As we continue to innovate in digital and traditional media systems we're looking to hire new talent to support our future growth. We are thrilled to have someone with Kevin's experience join our team," said Michael Donovan, chairman and CEO, DDS. "We are excited about the future of DDS and we have a great story to tell on behalf of our clients. We're looking forward to Kevin leading our global efforts to communicate that to the market."

Before DDS, Iredell was VP, marketing, at American Lawyer Media in New York, where he spent more than five years in charge of the company's marketing efforts for award-winning brands including The American Lawyer, The National Law Journal and The New York Law Journal. He was also vice president of ALM Legal Intelligence, the top provider of in-depth business information and competitive intelligence in the legal market.  

Before joining ALM, Iredell spent five years at LexisNexis/Martindale-Hubbell in a number of marketing and product development roles. He has also previously worked in marketing for Lucent Technologies.

A graduate in economics and Chinese from Villanova University, Iredell is a frequent conference speaker on subjects including research, marketing and branding.

About DDS:

Donovan Data Systems is the advertising industry's leading systems and software provider. In the rapidly evolving world of media, developments including interactive and addressable television, new types of audience metrics and increased video-on-demand availability, present new challenges and opportunities for all stakeholders. DDS is working in collaboration with its clients and partners to identify, analyze and standardize business processes, to ensure that its clients benefit from unmatched execution and interoperability with industry players. For more about DDS, visit www.donovandata.com

SOURCE Donovan Data Systems