Key Ring Takes Top Award at 2014's Digiday Mobi & Sammy Awards
DALLAS, Oct. 14, 2014 /PRNewswire/ -- Key Ring, part of G/O Digital, a Gannett (NYSE: GCI) company, announced it has won Best Mobile App for E-commerce/Retail at this year's Digiday Mobi & Sammy Awards, held October 9, 2014 at City Winery in New York City. Key Ring is a mobile app designed to disrupt the in-store shopping experience by providing consumers access to digitized loyalty cards, coupons and exclusive sales from their favorite retailers and CPG brands. It was selected as the winner in its category over fellow finalists, SapientNitro with Avon's Mobile Brochure and Huge and TheFind for iPad.
The Digiday Mobi & Sammy Awards honor brands, agencies, publishers and platforms that are pushing the industry forward. This year's finalists made for an impressive roster, including brand names like Coca-Cola and Nike, and winners were judged by a committee of digital media and marketing experts, journalists, insiders, marketers, publishers and technology visionaries. What distinguishes Key Ring from the 70+ other finalists across the 24 award categories is its recognition as a standalone app, versus a singular campaign created by an agency or third party, with a high number of consumer installs and a focus on consumer utility along the path to purchase.
"We are very honored the Key Ring app has been recognized alongside today's best mobile brand campaigns. Like top brand marketers, Key Ring shares a commitment to enabling the best consumer experience," said Chris Fagan, CEO of Key Ring. "The Key Ring mobile app is an example of that commitment and, to date, it has proven to be one of the best ways for consumers to move beyond the consideration state to the storefront to buy. We believe that the benefit of mobile technologies is ultimately to simplify the path to purchase. In the case of Key Ring, consumer use and engagement says it all."
According to the company,
- Approximately 85 percent of shoppers who open a geofence notification take some action
- Those in-store actions include purchases or engagement that demonstrate intent to purchase. For example:
- 53 percent of users make a purchase in a store
- 43 percent of users interact in deal searching and / or savings behavior
During the rest of this quarter, Key Ring expects brand partnerships and consumer use to reach an all time high as the company proves its value to both during what the NRF expects to be a holiday season that will boast the strongest sales in over a decade.
About Key Ring
Key Ring, part of G/O Digital, a Gannett company (NYSE: GCI), delivers leading mobile solutions to attract, engage and reward customers. The #1 shopping app for consumers, Key Ring has more than 11 million downloads and more than 60 million loyalty cards uploaded across industries from retail to airlines, grocery and restaurants. Key Ring also provides shoppers with on the go, mobile access to interactive shopping list development and digital promotions from 160 retailers representing more than 2,000 loyalty programs in 27 retail categories. Key Ring leverages its cutting edge technology and expansive user base to drive in-store transactions, increase customer engagement, digitize loyalty programs for retailers, and promote CPG products to hyper-targeted audiences. For more information about Key Ring, please visit http://keyringapp.com/ or follow us at https://twitter.com/keyringapp
About G/O Digital
G/O Digital, a Gannett company (NYSE: GCI), connects advertisers to national audiences with local precision. G/O Digital offers a one-stop shop of solutions to national and small to medium-sized businesses. Our comprehensive suite of digital marketing services includes social, mobile, search, e-circulars, daily deals, loyalty programs, website development and e-mail marketing, all powered by companies including Shoplocal, Key Ring, BLiNQ, Deal Chicken and GannettLocal. For more information, visit www.godigitalmarketing.com.
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SOURCE Key Ring
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