KeyMe Appoints Jessica Harley as Its First Chief Marketing Officer
Marketing Executive with Deep eCommerce and Retail Experience Joins to Lead Global Marketing Strategy for Tech Startup
NEW YORK, Sept. 28, 2017 /PRNewswire/ -- KeyMe, a rapidly growing New York City-based tech startup that is revolutionizing the locksmith industry, today announced it has appointed Jessica Harley as Chief Marketing Officer (CMO). Harley is a veteran marketing executive with proven ability to develop brands and drive market share, dramatic revenue and profit growth. Her prior roles include CMO at Etsy, SVP of Marketing at Gilt Groupe, VP of Marketing at FTD.com, and senior roles at Barnes & Noble and Bertelsmann.
After experiencing exponential growth through word of mouth and spending their first few years focusing on perfecting their cutting-edge technology and operations, the company is ready to rapidly scale its marketing. As CMO, Harley will oversee marketing, product management, customer service, public relations and merchandising. Harley reports directly to Greg Marsh, CEO and Founder of KeyMe.
"We are tremendously excited to have a marketer of Jessica's caliber join us. We created this role in order to bring together the many aspects of creating an amazing customer experience and to help the world find out about us," says, CEO, Greg Marsh. "Given her proven success across both mature and emerging brands, Jessica is a transformational leader who is uniquely suited to take on this challenge."
The appointment of Harley as CMO is the second move this month that demonstrates KeyMe's commitment to capturing a significant share of the $7.5 billion locksmith industry – KeyMe closed on a $25 million-dollar series D financing earlier in September. Harley has hit the ground running and has already launched the company's first large scale advertising campaign across out of home/transit advertising, traditional and digital radio, digital and social media.
"I am thrilled to be joining the incredibly talented team at KeyMe," says Harley. "The robotics and artificial intelligence approach to key duplication is achieving 10X greater accuracy than industry average and creating unrivaled convenience by eliminating lockouts, not to mention that extra trip to a hardware store or locksmith. I look forward to making KeyMe the most trusted top-of-mind brand for key management."
KeyMe is fundamentally transforming how people access and manage their keys, providing a safe and convenient way to copy and share keys and solve frustrating lockouts. The company has smart kiosks in 1,000 US locations, inside major retailers such as: Bed, Bath & Beyond, Rite Aid, Kroger, Safeway and several other retailers. The company's kiosks can copy keys in under 30 seconds, and the startup has a mobile application that enables customers to safely scan and save a digital copy of their key and order copies shipped to their door.
For more information, please contact Lamont Johnson, The Art Department, LLC at 305-219-2242 or [email protected].
About KeyMe
KeyMe is a secure and convenient way to copy, share and personalize keys and solve frustrating lockouts. The company has smart kiosks in major retailers that can copy keys in under 30 seconds, as well as mobile applications that enable customers to safely scan, save and share a digital copy of their key and order copies shipped to their door. KeyMe was founded in 2012 by Greg Marsh, and is funded by Battery Ventures, Benefit Street Partners, Comcast Ventures, Questmark Partners, White Star Capital, Skydeck LLC, Ravin Gandhi, and RiverPark Ventures, among others. For more information, please visit www.key.me.
SOURCE KeyMe
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