Keyword Domain Pioneer and Internet Visionary Mike Zapolin Joins Cognitiv Board of Directors

Oct 22, 2013, 06:00 ET from Cognitiv, Inc.

LAKE MARY, Fla., Oct. 22, 2013 /PRNewswire/ -- Cognitiv, Inc. ("Cognitiv" / OTCBB: COGV), a behavior driven marketing firm, has appointed Internet marketing visionary Mike "Zappy" Zapolin to its board of directors. Zappy is a pioneer in online marketing and monetizing keyword domains.

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"No one knows how to monetize keyword domains to build brands and markets like Zappy," said Craig Ellins, CEO of Cognitiv. "His successes are well-known in the industry and our company and customers will benefit from his knowledge, wisdom, and guidance."

Zappy is the visionary behind many successful Internet brands, including,,,,,,, and  

He has shared his story, insights on the state of the Internet, and vision of the future on multiple television programs—including NBC's Today Show—and in newspapers and magazines including the New York Times, the Wall Street Journal, USA Today, Businessweek, and Success. He recently spoke at The Economist magazine's "Global Branding" conference in Shanghai. 

Zappy began his career at Drexel Burnham Lambert. He then became one of the youngest vice presidents in the one-hundred-year history of investment bank Bear Stearns before leaving to start his own direct marketing company, Z.T.V., where he created infomercial campaigns for clients including Time Warner, Diana Ross, and VH1 Networks.

Zappy is a 2004 graduate of Harvard Business School's Owner President Management Program and a 1988 graduate of Boston University. He created the Harvard Business School elective "E-Business."

"Cognitiv's ownership of 1,600 popular keyword domains is a goldmine just waiting to be exploited," said Zappy. "I am very excited to join the board of directors and to be part of the company's imminent success."

About Cognitiv
Cognitiv offers clients intelligent and cost-effective solutions for increasing product sales and building a loyal customer base. By leveraging its ownership of over 1,600 keyword domains, Cognitiv collects consumer buying data in product categories that attract large audiences, and then executes a thoughtfully planned digital marketing and direct-response marketing campaign strategy to turn that data into multiple and repeat sales.

Cognitiv currently trades on the OTC markets as a reporting OTC Pink Sheet company.

To learn more about Cognitiv, please go to or call 855-COGNITIV.

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Johnny Cavalli

SOURCE Cognitiv, Inc.