TORONTO, Oct. 30, 2011 /PRNewswire/ - Today Shell Canada Limited and Canadian Geographic announce the Khiroya family of Calgary, Alberta, won the Smarter Driver Challenge held in Toronto, the second of two "mini-challenges" held as part of the three-month Energy Diet Challenge. The overall competition is designed to engage Canadians to use energy and water more efficiently in their homes and to make smarter mobility and transportation choices.

"I reduced the amount of fuel I used by applying simple driving tips provided by fuel efficiency experts John and Helen Taylor that every Canadian can apply to their driving," said Ajay, driver of the 2012 Toyota Camry from the Khiroya family that won the Smarter Driver Challenge. "I was able to reduce the amount of fuel I used by more than 32 per cent from my first drive by accelerating smoothly and giving more distance that allowed me to better anticipate traffic."

Today at Evergreen Brick Works in Toronto, the six households from across Canada worked with John and Helen Taylor, known as the world's most fuel efficient couple, to learn smarter driving techniques. One driver from each family drove a 2012 Toyota Camry with one of the Taylors in the passenger seat giving tips and educating them on how to apply simple techniques to improve their fuel efficiency. Between them the Taylors hold 89 world records, 43 of which are related to fuel economy.

Shell attached a device to each of the Toyota Camry's onboard diagnostic computers to measure driver performance in fuel consumption and four other key performance areas related to fuel efficiency: idling, engine over-revving, harsh acceleration and harsh breaking. The competitors were evaluated on fuel consumption, key performance results, and on how accurately they answered related skill-testing questions.

Canadians can view all six families' progress in the Energy Diet Challenge and vote once per day for their favourite household at energydiet.canadiangeographic.ca. The site also features tools for users to track their own energy, water and transportation use. The overall Challenge runs until December 4 with the winning family announced shortly thereafter.

Family rankings from the Smarter Driver Challenge:

Khiroyas (Calgary, AB), driver Ajay Khiroya: first place 
Belbins (Nanaimo, BC), driver Grant Belbin: second place
Kitchen-Kuiacks (Whitehorse, YT), driver Simone Kitchen and Gagnon-Morneaus (Varennes, Que), driver Bryan Morneau: tied for third place
Doyle-Beggs (Saint-Bruno, Que), driver Kimberley Doyle and Mawbys (Osgoode, Ont) driver Russ Mawby: tied for fourth place 

Notes to Editors:

Canadian Geographic
The Royal Canadian Geographical Society is dedicated to imparting a broader knowledge and deeper appreciation of Canada — its people and places, its natural and cultural heritage and its environmental, social and economic challenges. The Society's mission is to make Canada better known to Canadians and its goal is to make Canadians more geographically-literate. The principal mechanism of its public education role is Canadian Geographic magazine. For more than 80 years, Canadian Geographic has been telling stories, explaining issues and making the country more accessible through words, pictures and maps.

Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 90 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com.

Shell Canada Ltd
Shell has been operating in Canada since 1911 and employs approximately 8,000 people across the country. A leading manufacturer, distributor and marketer of refined petroleum products, Shell produces natural gas, natural gas liquids and bitumen, and is Canada's largest producer of sulphur. Shell is one of Canada's oil sands developers and operates the Athabasca Oil Sands Project on behalf of the joint venture partners.

Cautionary note
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SOURCE Shell Canada Limited

Image with caption: "Ajay Khiroya (Centre) winner of the Smarter Drivers Challenge at Toronto's Evergreen Brick Works is flanked by fuel efficiency experts John and Helen Taylor. Khiroya won the challenge by using the least amount of fuel while driving Toronto's streets yesterday. The competition was part of the Canadian Energy Diet presented by Shell Canada Limited and Canadian Geographic. (CNW Group/Shell Canada Limited)". Image available at: http://photos.newswire.ca/images/download/20111030_C8794_PHOTO_EN_5760.jpg

Image with caption: "Simone Kitchen, Grant Belbin, Bryan Morneau, Russ Mawby, Ajay Khiroya and Kimberley Doyle competed in the Smarter Drivers Challenge today at Toronto's Evergreen Brick Works to see who could reduce the most fuel used while driving by applying some simple tips. The competition was part of the Canadian Energy Diet presented by Shell Canada Limited and Canadian Geographic. (CNW Group/Shell Canada Limited)". Image available at: http://photos.newswire.ca/images/download/20111030_C8794_PHOTO_EN_5761.jpg

Image with caption: "Shell/Canadian Geographic Energy Diet Challenge - Fuel efficiency experts John (left) and Helen Taylor (right) provide fuel saving tips during Smarter Driver Challenge at Evergreen Brick Works in Toronto. (CNW Group/Shell Canada Limited)". Image available at: http://photos.newswire.ca/images/download/20111030_C8794_PHOTO_EN_5762.jpg

Video with caption: "Video: Khiroya family from Calgary, Alberta, wins Smarter Driver Challenge". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20111030_C8794_VIDEO_EN_5764.mp4&posterurl=http://photos.newswire.ca/images/20111030_C8794_PHOTO_EN_5764.jpg&clientName=Shell%20Canada%20Limited&caption=Video%3A%20Khiroya%20family%20from%20Calgary%2C%20Alberta%2C%20wins%20Smarter%20Driver%20Challenge&title=SHELL%20CANADA%20LIMITED%20%2D%20Smarter%20Driver%20Challenge