Kia Motors America Announces Record February Sales

Company Achieves 36-Percent Monthly Sales Increase; Up 31 Percent Year To Date

Mar 01, 2011, 13:17 ET from Kia Motors America

IRVINE, Calif., March 1, 2011 /PRNewswire/ -- Kia Motors America (KMA) today announced the brand's best ever February sales of 32,806 units, besting the previous February record of 24,052 set in 2010 by 36.4 percent.  Year-to-date sales are up 31.2 percent and the 2011 Sorento was KMA's best-selling vehicle for the 14th straight month.  The February sales record marks KMA's sixth consecutive month of record sales.

"With back-to-back monthly sales records in 2011 we are well ahead of last year's record first quarter sales pace thanks to head-turning vehicles such as the all-new Optima and tremendously popular Sorento that have raised consumer awareness and perception of the Kia brand," said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG).  "Following closely on the heels of the introduction of our first turbocharged model in the U.S. – the 2011 Optima Turbo – we are preparing to launch a turbocharged version of the Sportage compact CUV that will bring a new level of performance and driving excitement to this already popular CUV."

2011 Kia Motors America Product Line

Kia's model year 2011 vehicle line includes the Sorento CUV and Sportage CUV, the all-new Optima midsize sedan, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 730 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA."  In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share.  Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com.  For media information, including photography, visit www.kiamedia.com.


MONTH OF FEBRUARY


YEAR-TO-DATE

Model

2011

2010


2011

2010

Rio

1,852

1,949


2,815

4,347

Spectra

-

55


-

102

Forte

5,304

4,333


10,634

8,064

Optima

4,844

2,471


8,663

5,633

Amanti

-

38


1

66

Sportage

3,965

1,088


6,989

1,850

Sorento

-

159


-

632

MY'11 Sorento

8,641

8,207


16,757

15,605

Sedona

1,403

978


2,4691,906


Rondo

7

465


31

821

Borrego

106

709


207

1,403

Soul

6,684

3,600


12,029

5,745







Total

32,806

24,052


60,595

46,174



SOURCE Kia Motors America



RELATED LINKS

http://www.kia.com


http://www.kiamedia.com