Kia Motors America Teams With Experian Automotive to Provide AutoCheck® Vehicle History Reports on All of Its Certified Pre-Owned Vehicles

SCHAUMBURG, Ill., Jan. 13, 2011 /PRNewswire/ -- Experian Automotive today announced that Kia Motors America (KMA) is enhancing its Certified Pre-Owned (CPO) vehicle program to include AutoCheck® vehicle history reports on 100 percent of Kia CPO vehicles. AutoCheck reports will now be available on Kia Certified Pre-Owned vehicles through Kia dealers participating in the Kia Certified Pre-Owned program and from third-party vehicle-listing Websites. Additionally, as part of the enhanced program, each AutoCheck report now will post a vehicle history event showing each car has been qualified under Kia's Certified Pre-Owned process.

"Used car shoppers want transparency when it comes to understanding the history of a vehicle they intend to buy," said Tom Loveless, vice president, sales, KMA. "Providing AutoCheck vehicle history reports on Kia's Certified Pre-Owned vehicles to all of our dealers and Web partners helps increase customers' confidence in the shopping process and provides them with the peace of mind that they are making the right vehicle purchase."

The Kia Certified Pre-Owned program, which is administered by one of the largest independent finance and insurance leaders, JM&A Group, provides shoppers with access to AutoCheck vehicle history reports directly through used vehicle listings. AutoCheck reports allow shoppers to easily identify if the vehicle has any reported accidents, odometer issues, title brands, frame-damage announcements or other important information, which helps to increase their confidence in making a Kia-certified vehicle purchase.

"We are proud to be a part of Kia's Certified Pre-Owned program," said Scott Waldron, president of Experian Automotive. "AutoCheck reports are designed to provide significant information on a vehicle in order to instill confidence when making a purchasing decision. As part of the enhanced program, AutoCheck can now provide this assurance to Kia shoppers nationwide through Kia Certified Pre-Owned retailers and third-party Websites that list Kia Certified Pre-Owned vehicles, such as AutoTrader.com."

Kia's Certified Pre-Owned program offers comprehensive coverage for eligible used units (vehicles up to five years old with fewer than 60,001 miles that pass the required inspection). Benefits include a long-term, 10-year/100,000-mile certified power train limited warranty. Service contracts — which add to and complement existing coverage — also are available.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 730 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

Information about Kia Motors America and its full vehicle lineup is available at its Website, http://www.kia.com. For media information, including photography, visit http://www.kiamedia.com.

About Experian Automotive

Experian Automotive, a part of Experian, delivers information services to manufacturers, dealers, finance and insurance companies, and consumers. Experian® helps automotive clients increase customer loyalty, target and win new business, and make better lending and vehicle purchase decisions. Its North American Vehicle Database(SM), housing more than 650 million vehicles, along with Experian's credit, consumer and business information assets, meets the industry's growing demand for an integrated information source. Experian's advanced decision support services help clients turn this information into improved business results. Experian technology supports top automotive businesses, including eBay Motors, O'Reilly Auto Parts, Affinia, CarMax and NADAguides.com. For more information on Experian Automotive and its suite of services, visit our Website at http://www.experianautomotive.com.

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

SOURCE Experian Automotive