Kia Motors Ready To Showcase World-Class Automotive And Fashion Design At The 2016 Blogalicious Conference
Renowned Fashion Designer Byron Lars to Debut Five New Pieces from His 2017 Spring Collection as Host of the Kia Lifestyle Hospitality Suite
- Following his showcase last month at Kia STYLE 360 in New York, Lars will introduce a Habotai scarf inspired by the luxurious and refined all-new 2017 Cadenza full-size sedan
- Kia will serve as Premium Sponsor at the annual gathering which celebrates digital diversity
Oct 31, 2016, 01:56 ET
IRVINE, Calif., Oct. 31, 2016 /PRNewswire/ -- Furthering Kia's efforts to foster open relationships with digital influencers and provide content creation opportunities featuring the brand's world-class vehicles, Kia Motors America (KMA) is proud to serve as a premium sponsor of the upcoming 2016 Blogalicious Conference in Atlanta. The conference attendees, which include leaders in social media who report on topics of note to multicultural female audiences around the world, will have opportunities to get behind-the-wheel of several of the latest Kia models, including the all-new 2017 Cadenza1 premium full-size sedan.
"There's no denying the influence of the multicultural consumer, especially women within this segment who are increasingly socially-empowered," said Kimberley Gardiner, director of marketing communications, KMA. "Relationships are key to all of our efforts and we spend a lot of time establishing authentic community connections, which is why we jumped at the opportunity to collaborate with the incredibly talented Byron Lars at Blogalicious."
As part of Kia's conference activation, Lars – who has dressed some of the world's most powerful women, including First Lady Michelle Obama and Olympic gold medalists Sanya Richards-Ross, Carmelita Jeter and Allyson Felix; and whose collections have been featured in Neiman-Marcus, Saks Fifth Avenue and Anthropologie – will display five new pieces from his 2017 Spring Collection and host a meet and greet as part of the Kia Lifestyle Hospitality Suite experience. In addition, two lucky conference attendees will each take home a piece from Lars' current collection, and each Blogalicious attendee will receive a Habotai scarf designed by Lars and inspired by the all-new Kia Cadenza.
"I'm excited about the Blogalicious collaboration with Kia," said Lars. "Ever on the pulse of societal shifts, blogger-journalists always find creative ways to report on matters of innovation and cultural relevance, which are two absolutes for both Kia and myself. Whether a fabulous dress or a sleek and stylish new car, good design should always make a statement and inspire."
Stacey Ferguson, Blogalicious chief curator, believes the partnership is a natural fit and one that the influencer community will embrace. "Kia's presence at Blogalicious and commitment to engaging with multicultural women influencers and consumers is inspiring. The social media leaders who attend the conference are in for an exceptional introduction to the Kia brand and its lineup of world-class products, and the opportunity to chat with Byron Lars is something we are extremely excited about."
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA proudly serves as the "Official Automotive Partner" of the NBA and LPGA and set an all-time annual sales record in 2015, surpassing the 600,000-unit mark for the first time in company history. Kia offers a complete line of vehicles in the U.S., including the rear-drive K9002 flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle3, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona minivan, through a network of more than 765 dealers across the United States. Kia's North American manufacturing operations include plants in West Point, Georgia*, and the municipality of Pesqueria in the state of Nuevo Leon, Mexico.
Information about KMA and its full vehicle line-up is available at www.kia.com. For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts
1 2017 Cadenza estimated arrival Q4, 2016.
2 K900 available in select trims and in select markets with limited availability.
3 Soul EV in select markets with limited availability.
Photo - http://photos.prnewswire.com/prnh/20161031/434367
SOURCE Kia Motors America